Loeries remains the best platform to gauge creativity in Africa and Middle East - Andrew Human
18 July 2018 - Brandcom's Tunji Faleye interviews Loeries CEO, Andrew Human on advertising practice and expectations at the 2018 Loeries Creative Week in Durban

#Loeries2018: "Expect an aggressive shift from the minimalistic trend" - Sebastian Padilla
06 July 2018 - Bizcommunity's Leigh Andrews chats to Sebastian Padilla, co-founder of Anagrama in Mexico and Loeries 2018 design jury president

How to choose a masterclass at the 2018 Loeries Creative Week in Durban
04 July 2018 - In August 2018, Loeries Creative Week will return to Durban, South Africa. Loeries Creative Week is a biggest gathering of creatives in Africa and the Middle East. Business Insider looks at all the available options in detail.

Top Nigerian Creatives to Judge at Loeries 2018
28 June 2018 - Two of Nigeria's creative leaders, Dozie Okafor, Managing Director at PHD and Sinmisola Hughes-Obisesan, Creative Director at Leo Burnett are heading to Durban in August as part of the 140-strong panel of Judges at the Loeries this year. Read all about it on the Brand Communicator

DStv Seminar of Creativity returns to Loeries Creative Week in Durban
25 June 2018
Are you a creative looking for some inspiration? Why not take the opportunity to see some of the best creatives in the world at the DStv Seminar of Creativity during creative week. For more information about this exciting line up on, read on Media Update.

Creative economy: As good as gold
22 June 2018 - 
Jeremy Maggs speaks to Andrew Human on the benefits and value the creative industry brings to the economy. Read the Financial Mail story.

Andrew Human, Engineer
22 June 2018 -
Did you know that Loeries CEO, Andrew Human is an engineer by training? Engineering News chats to him

The Loeries Travelling Exhibition visits Red & Yellow School
19 June 2018 -
The Red and Yellow Creative School of Business hosts the Loeries Travelling Exhibition in Cape Town. Read all about it on Lets go

#Loeries2018: How will technology impact this year's ideas?
15 June 2015 -
Bizcommunity chats to Fabian Frese, Loeries 2018 Film, Radio and Audio Jury President about his views on "How will technology impact this year's ideas"

Loeries2018: Suhana Gordhans's advertising journey (Part 2)
13 June 2018 - Suhana Gordhan, Creative Director at FCB Africa speaks to Bizcommunity about her thoughts on the power of creative thinking and what creativity means to her.

Deadline Extension of the Loeries
13 June 2018 - The Loeries deadline was extended by another week. This offers entrants more time to submit their entries

#Loeries2018: Suhana Gordhan's advertising journey (Part 1)
13 June 2018 - Suhana Gordhan, Creative Director at FCB Africa speaks to Bizcommunity about her thoughts on the power of creative thinking and what creativity means to her.

Loeries Creative Week Returns to Durban
08 June 2018 - For the Fourth consecutive year, Loeries Creative Week returns to Durban. Andrew Human, Loeries C.E.O talks to Callsheet about what to expect this year.

#Loeries2018: "At the heart of provocative thinking" - Nicolas Courant
08 June 2018 - Bizcommunity's Leigh Andrews chats to Nicolas Courant, ECD at Ogilvy Singapore and Loeries 2018 Digital jury president about provocative thinking. Read the interview on Bizcommunity

Andrew Human: Secrets of Great Advertising
07 June 2018 - Ever wonder what makes some advertisements tick? Here are some pointers for great advertising from Andrew Human, CEO of the Loeries Africa Middle East. Read all about it on The Call Sheet

Media accreditation for Loeries Creative Week is now open
07 June 2018 - Media accreditation is now open for Loeries Creative Week, which returns to Durban, KwaZulu-Natal for the fourth consecutive year and takes place from Monday, 13 August to Sunday, 19 August. Media Update

Chance to Win Golden Bird Extended
04 June 2018 - The ‘Extended-Extended’ deadline for submissions is now June 7 at 23:59 (Central Africa Time). No further extensions will be given beyond this date. Read more on Creative Feel

 

 

The Loeries opens 2018 entries with bold new look

Iconic brand refreshes for 40th anniversary

The 2018 season opens with a bold new look to celebrate 40 years of rewarding creativity.

The iconic new logo that makes the distinctive Loerie the centrepiece, combined with a striking brand identity, was designed by 2017 Loeries Grand Prix winner, Grid Worldwide.

The entry deadline for all work across Africa and the Middle East is 15 May, and all work must flight before 31 May.

Andrew Human, CEO of the Loeries says that he is expecting more than 3 000 entries this year, with at least 20% of those coming from outside of South Africa.

“The Loeries is the benchmark of the best work being produced in our region,” he says.

“We began in 1978 to promote a brand new medium in South Africa: Television! Forty years later, the Loeries has evolved into the most recognised mark of excellence in the advertising and brand communication industry across Africa and the Middle East – covering 70 countries and over 2,000 languages!”

“Today we look at every point where a brand interacts with people – traditional categories like film, print and radio but also areas like digital, design, music videos, architecture, live events, PR, shared value, and service design.