What's new in 2018?

Entry deadline is Tuesday, 15 May 2018

Entries completed and finalised after 15 May will be charged a 10% late entry fee.

Updates to the entry system

Our entry system has been updated to further simplify the process and allow you more control over your submissions:

  • Young Creatives can now submit entries on the online entry system via a specific entry form
  • Agencies can now close off specific entries for invoicing, e.g., if an agency has 10 entries but only wants to invoice 5 at a particular time, they can do so and the remainder will stay in their entry basket
  • The entry basket now has a sort function
  • Duplicate entry functionality has been updated
  • Manage Entries now has a summary table that gives users a concise view of the status of each entry, showing which details require completion (e.g., Payment Status, Entry Status, Credits, Description, Linked Media)

Important: Don't forget, no live media can be entered including URLs. For example, websites or landing pages should be presented as an overview video or in jpegs. YouTube content and online video must be entered as a MOV file. See Entry Guide for detailed specifications. 

New categories and judging criteria in 2018

To mirror the constant changes across the media landscape, we have revised some categories and judging criteria:

  • The Loeries does not allow essentially the same creative to be re-entered into multiple categories. The information on what can be entered where has been simplified. Please read the “Category Types” section on Page 15 for more information.
  • Submissions for the Young Creatives Award (XE1A) can now be entered via the Loeries online entry system.
  • Three Dimensional & Environmental Design (DE2) has been updated to include all design (not only brand specific).
  • Design Crafts (DE6) has been updated to include Art Direction / Graphic Design.
  • Media Innovation’s (MI) judging criteria has been updated. Please see the Media Innovation section for more information.
  • “Live Events, Activations and Sponsorship” has been renamed “Live Communications”
  • “Outdoor & Out of Home” has been re-named “Out of Home”.
  • “Ambient & Alternative Media” has been moved from of Out of Home to “Live Communications,” and is now called “Ambient”
  • "Print, Outdoor & Out of Home Crafts" has been re-named "Print & Out of Home Crafts".
  • “Radio Communication” (including Crafts) has been re-named “Radio & Audio”.
  • “TV, Film & Video Communication” has been renamed to “Film”.
  • The SA Non-English Crafts for Writing and Performance in the Film category now allow for entries over 90s.
  • Student Awards – coming soon!
Important to remember

  • Please remember to double-check entry rulesall work made for the Region or made by the Region is eligible, and all Craft work for eligible work can be entered, irrespective of whether or not the craft person is from the region. Check the full rules for details.
  • Overview videos for all entries must be limited to 2 minutes.. If it is felt necessary, the full-length work may accompany the 2-minute overview. Check the Entry Guide for more information on the requirements for each category.
  • When submitting multiple elements of a campaign into various categories, it is vital that the entry is described appropriately for each category. If the judges cannot readily discern which elements are to be considered for the relevant category, it will count against your entry. When supplying an Overview Video, it is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.
  • Check the Entry Guide to ensure your media is entered correctly. Requirements are different for each category.
  • A reminder that all Non-English entries must come with English translations and/or subtitles
  • When submitting multiple elements of a campaign into various categories, it is vital that the entry is described appropriately for each category. If the judges cannot readily discern which elements are to be considered for the relevant category, it will count against your entry. When supplying an Overview Video, it is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.

Things You Need to know:

  • Eligibility: Entries must be commercially published, launched or aired to a substantial audience for the first time between 1 June 2017 and 31 May 2018.
  • The eligible region includes the following countries from Africa & the Middle East:
    • Africa: All countries on the continent of Africa
    • Middle-East: All Middle Eastern states - Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE, Yemen
    • Madagascar
    • Island states off the African coast (e.g. Mauritius and the Seychelles)
  • All student work, created and submitted to a registered educational institution from the eligible region, may be entered. Where possible, student work should be submitted by the School/ College/ University, rather than directly by the individual student.
  • Loeries Creative Week: Monday 13 to Sunday 19 August 2018. 

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