The B&W Report, first released in February 2018, is a new ranking of the brand communication industry in the MENA region. It combines & collates winners lists from the most important international and regional advertising and awards shows, including the Loeries, in order to recognise, reward and nurture creative excellence within the MENA region.
It will benchmark performance year on year to help measure the progress and growth of individuals, companies and brands, based on the only thing that matters – the work.
Founder of B&W Fadi Yaish says: "Not only is this benchmark the need of the hour, it is also imperative to hear the voices of the people who stood out among their peers, and understand how they made it to the top of the list. These are the individuals who have distinguished themselves. Who are inspiring, creative pioneers of their brands and who exemplify the bravery to create. Who lead and produce ideas that matter for their brands, agencies and companies."
Download & read the inaugural report here.