The Loeries appoints Tseliso Rangaka as new Chair of the Loeries
Tseliso Rangaka, Executive Creative Director at Ogilvy Cape Town, has been appointed Chair of the Loeries for the next two years. He takes over from Suhana Gordhan, Creative Director at FCB Africa, who ended her term as Chairwoman.
The announcement was made during the first night of the 40th Loerie Awards on Friday, 17 August at the Durban International Convention Centre.
“It’s a great honour to be asked to serve the organisation that shines a light on the thing I’m most passionate about: creative excellence. I’ve been involved with the Loeries for a while and I know that this role is going to stretch my thinking and my creative process. By the same token, I expect my experience to inform the role,” said Rangaka.
He believes that brand communication is the most exciting industry anywhere in the world. “Our jobs are to make creativity speak to the bottom line of the clients that trust us with the most important aspect of their businesses: reputation. What a privilege to do this every day.”
He says we have an opportunity to be edgier in our region. “I think Africa and the Middle East are among the most brand conscious places in the world right now and I’m thrilled that I’m going to have a bird’s eye view of the region. I think we have an opportunity to be really brave and take advantage of the fact that we’re not as constrained by tradition as markets like Europe and the US.”
He has strong feelings about digital innovation too. “It’s past time to move digital from being an add-on afterthought to being woven into the foundation of everything we do, and we need to bring our clients along with us. Just creating a digital version of a campaign is not innovation. We need to find ways to use digital to push the creative process into a new place – that’s innovation.”
During his career Tseliso has served on the boards of directors for Ogilvy Johannesburg, Ogilvy Cape Town, The Creative Circle and the Loeries.
He has worked for three agencies, joining Lindsay Smithers FCB in 1999 where he was on the team that created the ‘How can we help you?’ campaign for FNB and worked on Vodacom, Toyota and Adcock Ingram. He then moved to Ogilvy Johannesburg where he quickly rose to the position of Creative Director looking after South African Tourism, GSK, Cadbury and Coca-Cola, among others.
In 2013, he transferred to Ogilvy Cape Town as Creative Director on the Castle Lite, Metropolitan and Hansa Pilsener accounts, taking over as Executive Creative Director in 2015.
He has received numerous creative awards including Cannes Lions, D&AD and Loeries.
Tseliso graduated from Rhodes University in 1998 with a degree in journalism, then studied copywriting at the AAA School Of Advertising.
Read his acceptance speech here.