Rewarding creative excellence across Africa and the Middle East

The Loeries has been rewarding creativity for 40 years.

As Africa and the Middle East’s premiere award that recognises, rewards, inspires and fosters creative excellence in the advertising and brand communication industry, winning a Loerie is the highest accolade for creativity and innovation across our region. The Loeries promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of fresh thinking, innovative ideas and outstanding execution.

Culminating in the biggest creative gathering in the region, Loeries Creative Week brings together the best innovative minds from our industry for a festival that offers networking, creative inspiration and the recognition of great work.

The creative economy across Africa and the Middle East is world-class and has great potential to offer employment to our talented youth, and the Loeries places a significant emphasis on education and development. As such the Loeries contributes to development within our industry by investing into programmes such as the creative industry's richest bursary, the Creative Future Scholarship

Other initiatives and activities include the Loeries Travelling Exhibition, the Official Rankings, Migrate magazine and Loeries Creative Week; which hosts Judging Week, the DStv Seminar of Creativity,  MasterClasses and the highly acclaimed Loeries Award Shows which take place over to nights.

The Loeries continues to grow each year, remaining the region’s primary measure of creative excellence.

The Loeries are internationally recognised, included in the Gunn Report and are the only award endorsed by the Association for Communication and Advertising (ACA), the Brand Council South Africa (BCSA), the Creative Circle (CC), the Commercial Producers Association (CPA), IAB South Africa, the Exhibition Association of Southern Africa (EXSA), the South African Institute of Architects (SAIA), the South African Institute of the Interior Design Professions (IID), and the Public Relations Institute of Southern Africa (PRISA)

Connect with us to keep up to date with entry deadlines, event programme, tickets, accommodation, judging, winners and other important information - just subscribe to our newsletter and follow Loeries on TwitterFacebook and Instagram

History

The Loeries were first held in 1978, as a mechanism to support and grow television advertising. Since then, the Loeries have become the most prestigious award across Africa and the Middle East and has expanded to reward & inspire both innovation and relevance across all spheres of brand communication.

Over the last 40 years, we continue to innovate and improve in order to remain relevant.

  • 2017, SANBS Public Service Award was introduced to recognise outstanding creative work in this sector. This new award was conceived with the intention to reward campaigns created for charitable work.
  • 2016, The Shared Value category (formerly the Ubuntu Award for Sustainable Marketing) was introduced to reward brands that do good while doing good business.
  • 2015, Service Design and Music Videos were added as new categories. 
  • 2013, we introduced the Effective Creativity Award to recognise great ideas that have delivered business results.

Connect with us to keep up to date with entry deadlines, event programme, tickets, accommodation, judging, winners and other important information - just subscribe to our newsletter and follow Loeries on TwitterFacebook and Instagram