Doing good while doing good business – The concept of Shared Value recognises that business and society can mutually benefit from the implementation of a shared value strategy.
The Shared Value category recognises companies that deliver value to shareholders, while positively impacting society through their business models and practices.
The Loeries defines Shared Value as a programme that shows a tangible Company Benefit and delivers real Social Benefit.
The Company Benefit must be for a commercial entity and can be in any form; for example revenue, brand awareness, brand loyalty, customer retention, new customer acquisition, etc. The Social Benefit can also come in many forms; for example: lifestyle improvement, access to services, community upliftment, education, standard of living, environmental impact, etc.
Upliftment and transformation of underprivileged communities is a major focus of the Shared Value award; however Social Benefit is not necessarily limited to underprivileged communities or those in financial need. For example, Social Benefit may be in the form of lifestyle, health and environmental benefits.
Areas for consideration include:
- Adaptation of products and markets to make a greater impact on, or contribution to society, whilst continuing to meet or exceed shareholder expectations;
- Re-consideration of practices within the value chain (inbound logistics, operational processes, outbound logistics, procurement policies and processes, sales and marketing activities and service delivery) to implement social and/or environmental innovation;
- Collaboration with industry associations, charitable organisations, other businesses and/or external partners to address societal challenges while benefitting the brand;
Eligibility: What can be entered?
Check the following to determine if your entry is eligible:
- The programme must be developed and implemented in our region.
- The Shared Value award is not for an ad campaign nor for a charity programme.
- Entries must have a Commercial Brand involved in the programme – entries only involving a not-for-profit entity are not eligible.
- The programme must align with the business of the Company, and demonstrate positive business and social benefits.
- Entries must be active during the period of 1 June 2017 to 31 May 2018. The implementation may have started prior to this date, but the programme must be running during at least a portion of this eligibility period.
- Entries can be re-submitted each year as long as the programme remains active. Previous winners may be considered every year for an award as long as the programme remains at the same high standard.
Who can enter?
Entries can be submitted directly by any company (Brand) or its representative agencies.
See “Category Types” in this document for an explanation of the Category Type.
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Type A & Single Element
Do you have an ongoing and measurable: