Categories

STUDENT AWARDS

Student entries must be produced from work set by educational institutions based within Africa and the Middle East – please check website for eligible countries and island states.

Where necessary, provide additional information to help the judges understand your entry in terms of our judging criteria which can be reviewed on the Submission Section of this entry guide.

Refer to the Professional Categories for related guidelines. See “Category Types” in this document for an explanation of the Category Type. 

YA1     FILM
ID SUBCATEGORY CATEGORY TYPE REQUIREMENTS SUBMISSION FORMAT

YA1A

TV, Cinema & Internet Commercials

Type A Individual Element

  • These must be commercials for a specific brand.
  • Entries must be designed for broadcast media or the Internet.
  • Only finished commercials can be entered.

Mandatory:

  • Overview Video and
  • Original Content Video

YA1B

Motion Graphics, Animation & Short Film
Includes short films, animation, special visual effects, opening and closing credits, channel identities, outdoor & event screens

Type A & Individual Element

  • AV media created as part of coursework for an educational facility can be submitted

Mandatory:

  • Overview Video and
  • Original Content Video
YA1C     FILM CRAFTS
Only creative work applicable to the Film categories can be entered into Film Crafts, however, it is not a prerequisite that your work is entered into one of these categories.

YA1C

Film Crafts
Includes all film crafts - Direction, Cinematography, Writing, Production Design, Animation, Special Visual Effects, Editing, Best Use of Licensed Music, Original Music & Sound Design and Performance.

Type B Individual Element

  • Check Professional Categories for a description of each craft.
  • Entries must include original content.
 
YA2    RADIO & AUDIO

YA2A

Radio Commercials & Branded Content
Commercials include: radio commercials for broadcast or internet radio.

Branded Content includes: one off features, mini- series, event coverage, including all genres – fiction, reality, documentary or entertainment.

Type A Individual Element

  • These must be commercials for a specific brand. The brand may create a content vehicle for the specific purpose of showcasing the brand, for example a reality series sponsored by the brand and integrating the brand in the messaging and content.
  • Ensure your entry description explains the context and how the material was viewed
  • Only finished commercials can be entered.

Mandatory:

  • Audio

 

YA3    PRINT & OUT OF HOME

YA3A

Newspaper & Magazine Advertising
Newspaper includes: all advertising in Newspapers using standard advertising media space.

Type A Individual Element

Newspaper

Mandatory:

  • Newspaper

Optional:

  • Overview Video

 

Magazine includes: all advertising in Magazines using standard media space.

 

 Magazine

 Mandatory:

  • Magazine

Optional:

  • Overview Video

 

Tactical Use of Print includes: non-traditional and special use of Newspapers, e.g. complete feature or inserts, use of margins, page numbers, content within a publication, catalogues, wraps, bands, pop-up, 3D etc.

 

 

Tactical Print:

  • Submit original piece (preferred) or a copy.
  • You may also provide additional information explaining the entry boards and/or video.

NOTE: Advertisements that use traditional media space, e.g. a single page ad, are not considered tactical and should be entered in the Newspaper & Magazine Advertising category, even if an advert is specific to a particular event, date or other occurrence

 

Mandatory:

  • Newspaper or Magazine
  • 3D Piece

Optional:

  • Overview Video
  • Boards

YA3B

Indoor Posters
Posters for indoor rather than outdoor use e.g. in-store, supermarkets, auto showrooms, pharmacies, hospitals, schools, banks, offices, residential buildings, exhibitions, museums and galleries, etc.

Type A Individual Element

NOTE: All Outdoor and Street Pole entries must go in the Out of Home category below.

Mandatory:

  • Posters

Optional:

  • Overview Video

YA3C

Out of home
Outdoor Media
All fixed outdoor media spaces, including billboards, electronic screens, bus shelters, street pole advertising, building wraps, murals, & playing fields.

Type A & Individual Element

 Outdoor Media

 Mandatory:

  • JPEGS and/or
  • Overview Video
 

In-Store
In-Store includes: all in-store promotional media including all areas common to the in-store environment: elevators, point-of-purchase, promotional branding, stair risers, trolleys, washroom advertising, window displays.

 

In-Store

Mandatory:

  • JPEGS and/or
  • Overview Video

 

Transit & Air
Transit & Air includes: anything involving a road vehicle (cars, bikes, buses, taxis, trains, trucks) or flying and floating objects (aeroplanes, blimps, helicopters, inflatables, hot-air balloons).

 

Transit & Air

Mandatory:

  • JPEGS and/or
  • Overview Video

 

Direct Mail:
Direct Mail includes: flat and 3D media delivered via post, courier or hand-delivery including: cards, catalogues, gifts, invitations, promotions, samples, etc.

 

 

Direct Mail:

  • Send actual 3D piece when possible.
  • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS.

NOTE: There is a Collateral Design category which includes Direct Mail in Communication Design. You must select the most appropriate category for your entry.

Mandatory:

  • JPEGS and/or

Overview Video

Optional:

  • Boards
  • Audio
  • 3D Piece
YA4    COMMUNICATION DESIGN

YA4A

Logos & Identity Programmes

Type A Individual Element

Logos:

  • May include reference material showing the development of the logo and its application.
  • Include supporting imagery showing the logo in context.

Mandatory:

  • JPEGS and/or
  • Overview Video

Optional:

  • Boards
  • 3D Piece
     

Identity Programmes:

  • Entries must include at least three elements of a brand identity, such as: logo, business cards, letterhead and envelopes. May include digital components.
  • Show all elements of the brand identity.

Mandatory:

  • JPEGS and/or
  • Overview Video and/or
  • Boards and/or
  • 3D Piece

YA4B

Collateral Design
Direct & Promotional Mail include: all flat and 3D media delivered via post, courier or hand-delivery including: cards, catalogues, gifts, invitations, promotions, samples, etc.

General Collateral include: all loose design elements, such as:  calendars, cards, carry bags, fabric designs, in-store, invitations, labels, P.O.P, promotional items, wallpaper, wrapping paper.

Type A Individual Element

  • Send actual 3D piece when possible.
  • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS.

NOTE: There is a Direct Mail category in Out of Home. You must select the most appropriate category for your entry.

Mandatory:

  • JPEGS and/or
  • Overview Video

Optional:

  • Boards
  • 3D Piece

YA4C

 

 

 

 

Architecture, Interior Design & Temporary Structures

Architecture

All architectural projects including: airports, community & public environments (police, health, government, etc.), corporate offices, galleries, hotels, monuments, museums, retail, stadiums.

NOTE: Architectural work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade.

Interior Design & Temporary Structures

All interior design and temporary structures including: airports, bars, cafes, clubs, community & public environments (police, health, government, etc.), corporate offices, displays, exhibition & trade stands, exhibits, galleries,

hotels, mobile demonstration units, museums, pop-up stores, restaurants, retail, showrooms, signage, visitor attractions, window display & shop front.

NOTE: Interior Design work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade.

Type A Individual Element

  • Important to show how the design assists in communicating the brand.
  • The launch date is not critical as long as the work has not previously been entered.
  • Please send images and appropriate descriptions on either one or more boards or as jpegs.

Mandatory:

  • JPEGS and/or
  • Overview Video and/or
  • Boards

YA4D

Publication Design

Single Element includes single elements within a publication: magazine insert, book cover, jacket design, magazine cover, publication wrap. For Digital Platforms, see the Design for Digital category.

Whole Publication includes: annual reports, books, brochures, magazines, manuals, newspapers, and technical literature. For Digital Platforms, see the Design for Digital category.

Type A Individual Element

  • Physical publications only.
  • Send actual 3D piece when possible.
  • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS.

Mandatory:

  • JPEGS and/or
  • Overview Video
  • Boards
  • 3D Piece

YA4E

Package & Industrial Design

Industrial Design includes all products for commercial use.

Package Design includes: beverage containers and packaging, food packaging, perfume bottles and packaging, retail product packaging

Type A Individual Element

  • Send actual 3D piece when possible.
  • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS.

Mandatory:

  • JPEGS and/or
  • Overview Video and/or
  • Boards

Optional:

  • 3D piece

YA4F

Furniture Design
Includes all furniture design for retail and commercial purpose.

Type A Individual Element

 

Mandatory:

  • JPEGS and/or
  • Overview Video and/or
  • Boards

YA4G

Clothing, Fabric & Wallpaper Design
Includes all design for retail and commercial purpose.

Type A Individual Element

  • Send actual 3D piece when possible.
  • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS.

Mandatory:

  • JPEGS and/or
  • Overview Video and/or
  • Boards

Optional:

  • 3D piece

YA4H

Design for Digital

Recognising the important role that design has in digital media. Any digital platform can be entered here, for the jury to consider the innovation in graphic design on the platform. Examples include animation, motion graphic and still design – websites, mobile, interactive applications, and publication design.

Type A Individual Element

  • Any AV media created as part of coursework for an educational facility can be submitted, including Music Videos, Short films, etc.

Mandatory:

  • JPEGS and/or
  • Overview Video

Optional:

  • Original Content Video
YA5     DIGITAL & INTERACTIVE COMMUNICATION

YA5A

Design Media

Display Advertising is paid-for media space on a third-party platform, including banner ads, interstitial pages, pop-up windows.

Website or Microsite: A website is defined as a long-term platform that is the main online representation of a brand for an on-going period, e.g. bmw.co.za.

A microsite is defined as a short-term site created for a specific product or sub-brand experience, e.g. skipfriday13.com

Social Media includes the creation of social platforms, the use of existing social platforms, and user-generated content.

Digital Applications, Games & Interactive Tools includes: active desktop screens, branded technology, corporate presentations, downloadable desktop widgets, games created specifically for a brand, installations, intelligent applications connected to the Internet, kiosks, and touch tables.

Mobile Media includes: Mobile applications, mobile sites, branded games created specifically for smart phones and/or tablets.

Type A & Individual Element

 

Mandatory:

  • JPEGS and/or
  • Overview Video

 

YA5B     DIGITAL CRAFTS
Only creative work applicable to the above Digital & Interactive categories can be entered into Digital Crafts, however, it is not a prerequisite that your work is entered into one of these categories.

YA5B

Digital Crafts
Includes: User Experience Design, Writing (specifically for digital media), Use of Technology and Music & Sound

Type B Individual Element

  • Check Professional Categories for a description of each craft.

NOTE: A single entry may be entered for multiple crafts, e.g. Animation, Writing and Use of Technology. The piece must be re-entered for each craft that you would like judged.

 

 

YA6     LIVE COMMUNICATIONS
ID SUBCATEGORY CATEGORY TYPE REQUIREMENTS SUBMISSION FORMAT

YA6A

Live Events, Activations, Sponsorship, Ambient

Includes all live media.

Live Events
Includes internal and external events, including branded content (e.g. art installations, auctions, educational, branded content, conferences, launches, motivational, road shows, screenings, service & social responsibility).

Type A Individual Element

Live Events

NOTE: A Live Event must have an invited audience.

Mandatory:

  • JPEGS and/or
  • Overview Video
 

Live Activations
Entries include any brand activation where live performance is key to communicating the brand message and creating an immersive audience experience. This can include live acting / role playing / a host that interacts with the audience to bring the brand message to life, with an incidental audience that has not been invited. Entries must demonstrate the role of performance.

 

Live Activations

NOTE: EXCLUDES promos with no live performance

Mandatory:

  • JPEGS and/or
  • Overview Video
 

Sponsorship
Including sponsorship of consumer-focused sporting and lifestyle events. Entries in this category must show a sponsor, and audience participation must be via ticket purchase e.g. sporting events and social activities.

 

Sponsorship

 Mandatory:

  • JPEGS and/or
  • Overview Video
 

Ambient
All free-format, non-traditional forms of media, including: handouts, kiosks, merchandising, never before used media, promotional giveaways and sampling

 

Ambient

Entries include any brand activation where an incidental audience or audience member interacts with or is the catalyst for an activation that delivers the brand message/ experience. Entries must demonstrate the interaction between the audience member and the activation.

NOTE: EXCLUDES promos where samples are handed out with NO immersive live experience and excludes activations where the primary message is communicated WITHOUT audience interaction via a digital medium, electronic billboard or other devices – this should be entered in the Out of Home Category.

Mandatory:

  • JPEGS and/or
  • Overview Video

 

YA7     FACEBOOK CHALLENGE

To view the Facebook Challenge brief please click here.

INTEGRATED CAMPAIGN

A category catering for integrated communication campaigns working across multiple media, this can include Branded Content campaigns.

YA8     INTEGRATED CAMPAIGN
ID SUBCATEGORY CATEGORY TYPE REQUIREMENTS SUBMISSION FORMAT

YA8A

Integrated Campaign

Integrated Multimedia

  • Overview of your campaign as a cohesive entry.
  • Entries should explain the integration of the different media platforms.
  • Minimum 3 different media types

Mandatory:

  • Overview Video, JPEGS and/or  Boards.

Optional 1 or more:

  • Original Content Video
  • Audio
  • Newspaper
  • Magazine
  • Poster
  • 3D Piece

 

PRINT, OUT OF HOME & DESIGN CRAFTS

Only creative work applicable to the Print, Out of Home & Design categories can be entered into Print, Outdoor & Design however, it is not a prerequisite that your work is entered into one of these categories.

YA9     PRINT, OUT OF HOME & DESIGN CRAFTS
ID SUBCATEGORY CATEGORY TYPE REQUIREMENTS SUBMISSION FORMAT

YA9A

Art Direction

Type B Individual Element

  • Crafts must follow the same submission requirements as the corresponding category.

 

YA9B

Writing

Type B Individual Element

  • Crafts must follow the same submission requirements as the corresponding category.
 

YA9C

Illustration

Type B & Individual Element

  • Crafts must follow the same submission requirements as the corresponding category.

 

YA9D

Typography

Type B & Individual Element

  • Crafts must follow the same submission requirements as the corresponding category.
 

YA9E

Photography

Type B & Individual Element

  • Crafts must follow the same submission requirements as the corresponding category.
 

Preparation

STUDENT

All entry preparation guidelines for the Student categories (excluding entries for the Facebook Challenge) must be checked against the related guidelines in the professional categories. Specifications for the Facebook Challenge are shown below.

Student entries must be produced from work set by educational institutions based within Africa and the Middle East - please check the website for eligible countries and island states.

REMEMBER: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, Relevance to the Brand, Target Audience and Chosen Medium.

Facebook Challenge

  • Create a powerful, mobile-first ad campaign for the Red Cross.
  • It must be designed to run on Facebook / Instagram (FB / IG) to help drive awareness and education of Cholera on the Continent.
  • Use the power of FB / IG to grant millions of people access to basic health care and prevention education via the IFRC.
  • You can work alone or in teams (max 3 students) to create your campaign.
  • A maximum of three students are allowed to collaborate on any one entry.
  • Students may submit a maximum of 3 videos that are mobile friendly and that can be played on Facebook/Instagram.

Category Type: Single Category (Type A) & Multiple Element

Facebook Entries can only be entered into this category with a maximum of 3 Facebook / Instagram videos as per the specs below.

VIDEO

Please note: All non-English entries must have English subtitles

FORMAT

FRAME SIZE & RATE

BITRATE

FACEBOOK STUDENT CATEGORY:

 

 

HD 1080

1080x1080 (Framed Square)

16Mbps

Video file specifications:

  • Video must be encoded to Quicktime (.MOV/H.264)
  • Bitrate as per table above
  • Frame reordering: Enabled
  • Key Frames: Automatic
  • Quality: High (Multi-Pass recommended)
  • Streaming: None
  • Audio AAC Stereo 48kHz
  • Audi Bit Resolution: 16bit
  • Audio Encoding: Constant Bit Rate (CBR)
  • Audio Bit Rate: 192kbps
  • Video Clock/Slate: NONE
  • Non-English entries must have English subtitles
Media Type Description Specification
Facebook/ Instagram Video Only applicable for The Facebook Challenge within the Student category.
  • Include subtitles – as all videos play silently until you touch the screen.
  • Include up-front context on what people are about to watch e.g. title, branding for your film etc.
  • No longer than 60 seconds – the shorter and punchier the better.
  • As per video specifications Above– ONLY use the Facebook video specs

Hints and Tips

STUDENT

TIP No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP No 2: Read the Preparation Guidelines in the professional categories.

Tips for Facebook Challenge

  1. Include subtitles – as all videos play silently until you touch the screen.
  2. Include up-front context on what people are about to watch e.g. title, branding for your film etc.
  3. No longer than 60 seconds – the shorter and punchier the better.
  4. As per Facebook video specs