Categories

OUT OF HOME

Note: Craft entries for Out of Home must be entered in the Print & Out of Home Crafts category.

See “Category Types” in this document for an explanation of the Category Type. 

OU
ID SUBCATEGORY CATEGORY TYPE REQUIREMENTS SUBMISSION FORMAT
OU1A

Outdoor Media

All fixed outdoor media
spaces, including billboards,
electronic screens, bus
shelters, street pole
advertising, building wraps,
murals, & playing fields.

Type A & Individual
Element

 

Mandatory:

• JPEGS and/or
• Overview Video

OU4A

In-Store

Includes all in-store
promotional media including
all areas common to the instore
environment:
elevators, point-of-purchase,
promotional branding, digital
screens, stair risers, trolleys,
washroom advertising,
window displays.

Type A & Individual Element

 

Mandatory:

• JPEGS and/or
• Overview Video

OU5A

Transit & Air

Includes anything involving a
road vehicle (cars, bikes,
buses, taxis, trains, trucks)
or flying and floating objects
(aeroplanes, blimps,
helicopters, inflatables, hotair
balloons).

Type A & Individual Element

 

Mandatory:

• JPEGS and/or
• Overview Video

OU6A

Direct Mail

Flat and 3D media delivered
via post, courier or handdelivery
including: cards,
catalogues, gifts, invitations,
promotions, samples, etc.

Type A & Individual Element

  •  Send actual 3D piece when
    possible.
  • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS.

NOTE: There is a Direct Mail category in Communication Design. You must select the most appropriate category
for your entry.

 

Mandatory:

• JPEGS and/or
• Overview Video
Optional 1 or more:
• Boards
• Audio
• 3D Piece

Preparation

OUT OF HOME

No physical entries will be allowed for these categories: Outdoor Media, Ambient & Alternative Media, In-store, and Transit & Air. You can submit a video and/or a JPEG presentation. For Direct Mail, the original media may be submitted with the entry and may include boards, jpegs and/or video. See below for more info.

CRAFT ENTRIES: Outdoor and In-store must be entered into the PRINT AND OUT OF HOME CRAFTS category. All Crafts must be entered as per the specs provided for that specific media type.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

SUBMISSION FORMAT

REFER TO THE ENTRY GUIDE - SUBMISSION FORMATS FOR FULL REQUIREMENTS.

Note: ALL non-English work must come with sub-titles & translations. 

Media Type

Description

Specification

JPEGS


Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

 

 

·       7063 (w) x 5008 (h) pixels

·       File size is 5MB - 15MB per image

·       Maximum of 10 JPEGS

·       Text must be legible when projected to a screen.

·       Submit close up images of small details that need to be seen by the jury.

·       Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.

OVERVIEW VIDEO

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.
  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

30 SECOND EDIT

We recommend you submit an additional 30 second edit with all long format entries, which may include a voiceover. This edit will not be judged but will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards.
  • Maximum 30 Secs
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

AUDIO

Original execution of the content that was commercially launched or aired.  
  • Preferred video in .MOV file format (see video specifications), or audio MP3 file format as per Audio specifications. Please check "Submission Formats" in the Entry Guide.
  • Non-English entries must be submitted as a video file with English subtitles (please follow the Video specifications)

BOARDS

Presentation board 

DO NOT USE FOAM BOARD

  • Use thin, stiff cardboard up to a maximum size of A2.
  • Maximum of 10 boards – multiple boards should not be attached to one another.

Use a combination of imagery as well as written descriptions wherever necessary to make up your board.

3D PIECE

Original material that was commercially published or launched. 

If pieces are too large please send images and appropriate descriptions either on:

  • Boards
  • JPEGS
 

HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM

You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Video submission format. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview.

We recommend that a 30 second edit is also provided for the awards ceremony.

DIRECT MAIL ENTRIES ONLY - the original material may be submitted with the entry and the entry may include boards, jpegs and/or video.

PRINT AND AFFIX YOUR ENTRY LABEL TO THE BACK OF EACH BOARD OR 3D PIECE
After you've completed your online entry and printed your entry labels, tape the correct label to the back of the corresponding physical entry. If your entry consists of more than one piece, please affix a label to each piece, and mark the pieces accordingly, e.g. Part 1 of 4, Part 2 of 4, etc.

Hints and Tips

OUT OF HOME


TIP No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP No 2: View the Preparation tab for full entry formats and guidelines.

TIP No 3: Remember no boards or physical material will be accepted for Outdoor Media, Street Pole, In-store and Alternative Media & Field Marketing. You must submit a video OR a Jpeg presentation but not both.

TIP NO 4: If you are using Jpegs to present your entry, make sure the work is clearly visible as judes will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for all information regarding the entry.

TIP No 5: You can submit physical material for Direct Mail.

TIP No 6: No more than 10 boards or jpegs will be accepted.

Link Text

Please click on one of the categories below: