Categories

MEDIA INNOVATION

The Media Innovation category focuses on an innovative approach to any medium or media. Without a clear indication of innovation in this area an award will not be considered.

Media Innovation entries will be judged specifically on:

  • Innovation in Media
    • Innovation includes Insights, Strategy, and Objectives. Entrants are advised to submit any relevant information.
  • Quality
    • The quality of the execution will be considered, including Implementation
  • Relevance to the Target Audience
    • Entrants should detail who the intended audience is.
  • Relevance to the Brand
    • Entrants should detail how the execution relates to the brand.
  • Relevance to the Medium
    • Entrants should elaborate on the choice of medium and its pivotal role in this campaign.
  • Results / ROI.
    • While results and ROI may not always be available depending on the flighting dates, any information that can assist the judges in their analysis of the entry should be included.

See “Category Types” in this document for an explanation of the Category Type. 

MI
ID SUBCATEGORY CATEGORY TYPE REQUIREMENTS SUBMISSION FORMAT
MI1A

Single Media Element

Type B & Individual Element

• Single medium entries will be judged specifically on how well the medium was used e.g. a Cinema entry will be judged on its specific use of Cinema as a medium.
• If your entry is for Direct Mail, you may also submit the original 3D Piece.

Mandatory:

• JPEGS and/or
• Overview Video

Optional:

• Audio or
• 3DPiece

MI1B

Multiple Media Campaign

Type B & Multimedia

• A minimum of three different media types
• Entries will be judged on how successfully they have integrated the chosen media throughout the campaign, and must demonstrate how well the different media types
complement and build on each other to communicate the brand message.
• If your entry is for Direct Mail, you may also submit the original 3D Piece.

Mandatory:

• JPEGS and/or
• Overview Video

Optional:

• Audio
and/or
• 3D Piece

 

Preparation

MEDIA INNOVATION

No physical entries will be allowed for this category. You can submit a video and/or a JPEG presentation. 

SINGLE ENTRIES – must be entered individually. For example, three posters that are part of a campaign theme must be entered as individual entries, not all as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

CAMPAIGN ENTRIES – a minimum of three media types are required from within the same Main Category (e.g. Digital & Interactive - Website, Social Media and Display Advertising). Please provide an overview of your campaign as a cohesive entry - do not simply submit multiple elements. Use jpegs and/or video where appropriate to present your campaign, and provide a written description to enable the judges to understand your entry.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

SUBMISSION FORMAT

REFER TO THE ENTRY GUIDE - SUBMISSION FORMATS FOR FULL REQUIREMENTS.

Note: ALL non-English work must come with sub-titles & translations. 

Media Type

Description

Specification

JPEGS


Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

 

 

·       7063 (w) x 5008 (h) pixels

·       File size is 5MB - 15MB per image

·       Maximum of 10 JPEGS

·       Text must be legible when projected to a screen.

·       Submit close up images of small details that need to be seen by the jury.

·       Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.

OVERVIEW VIDEO

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.
  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

30 SECOND EDIT

We recommend you submit an additional 30 second edit with all long format entries, which may include a voiceover. This edit will not be judged but will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards.
  • Maximum 30 Secs
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

AUDIO

Original execution of the content that was commercially launched or aired.  
  • Preferred video in .MOV file format (see video specifications), or audio MP3 file format as per Audio specifications. Please check "Submission Formats" in the Entry Guide.
  • Non-English entries must be submitted as a video file with English subtitles (please follow the Video specifications)

3D PIECE

Original material that was commercially published or launched. 

If pieces are too large please send images and appropriate descriptions either on:

  • Boards
  • JPEGS
 

HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM

You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Video submission format. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview.

We recommend that a 30 second edit is also provided for the awards ceremony.

Hints and Tips

MEDIA INNOVATION

 TIP No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP No 2: View the Preparation tab for full entry formats and guidelines.

TIP No 3: No more than 10 boards and jpegs will be allowed.

TIP No 4: You can choose to use Jpegs or boards to present your entry. Do note use both for judging. However, if you are submitting boards, then you will need to submit jpegs of your boards for the awards ceremony, should you win. You can also use video only to present your entry or submit a video with jpegs/boards as supporting material. 

TIP NO 5: If you are using Jpegs to present your entry, make sure the work is clearly visible as judes will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for all information regarding the entry.


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