Categories

LIVE COMMUNICATIONS

Entries in this category must highlight the audience live experience, not PR coverage or third party experiences (e.g. online).

See “Category Types” in this document for an explanation of the Category Type.

LE2
ID SUBCATEGORY CATEGORY TYPE REQUIREMENTS SUBMISSION FORMAT

LE2A

Live Events

Includes internal and external events, including branded content (e.g. art installations, auctions, educational, branded content, conferences, launches, motivational, road shows, screenings, service & social responsibility).

Type A & Individual Element

NOTE: A Live Event must have an invited audience. DO NOT ENTER ACTIVATIONS HERE – see below.

Mandatory:

  • JPEGS and/or
  • Overview Video

 

LE2B

Live Activations

Entries include any brand activation where live performance is key to communicating the brand message and creating an immersive audience experience. This can include live acting / role playing / a host that interacts with the audience to bring the brand message to life, with an incidental audience that has not been invited. Entries must demonstrate the role of performance.

NOTE: EXCLUDES promos with no live performance – enter these in the Ambient category.

Type A Individual Element

 NOTE: Brand activations and promotions that use promotional staff should be entered into the Ambient category

Mandatory:

·              JPEGS and/or

·              Overview Video

LE2C

Sponsorship

Including sponsorship of consumer-focused sporting and lifestyle events. Entries in this category must show a sponsor, and audience participation must be via ticket purchase e.g. sporting events and social activities.

Type A Individual Element

NOTE: Events with an invited, non-paying audience must be entered into Live Events.

Mandatory:

·              JPEGS and/or

·              Overview Video

LE2D

Ambient

All free-format, non-traditional forms of media, including: handouts, kiosks, merchandising, never before used media, promotional giveaways and sampling

 Type A Individual Element

Entries include any brand activation where an incidental audience or audience member interacts with or is the catalyst for an activation that delivers the brand message/ experience. Entries must demonstrate the interaction between the audience member and the activation.

NOTE: EXCLUDES promos where samples are handed out with NO immersive live experience and excludes activations where the primary message is communicated WITHOUT audience interaction via a digital medium, electronic billboard or other devices – this should be entered in the Out of Home Category.

Mandatory:

·              JPEGS and/or

·              Overview Video

LE3      LIVE CRAFTS

Only creative work applicable to the above Live Events, Activations & Sponsorships categories can be entered into Live Crafts, however, it is not a prerequisite that your work is entered into one of these categories.

See “Category Types” in this document for an explanation of the Category Type. 

ID SUBCATEGORY CATEGORY TYPE REQUIREMENTS SUBMISSION FORMAT

LE3A

Direction

Whereby the director has clearly been a major influence on the overall craft and therefore success of the live event.

Type B & Individual Element

 

 

LE3B

Writing

For an outstanding and original concept & script.

Type B & Individual Element

 

 

LE3C

Art Direction / Stylist

For outstanding art direction of an event/activation incorporating set design, set dressing, styling, make-up, props and wardrobe.

Type B & Individual Element

 

 

LE3D

Original Music & Sound Design

For the composition of an outstanding, original piece of music or sound effects design, whereby the sound track is unique and greatly enhances the event/activation.

Type B & Individual Element

NOTE: only original music/soundtracks will be considered here. Do not enter existing licensed music/tracks.

 

LE3E

Performance

For an outstanding performance by the actor(s) or voice-over artiste(s), that enhances the quality of the event/activation.

Type B Individual Element

 

 

LE3F

Use of Technology

Innovation in the use of technology for a live event. Includes lighting, staging, and any other technical elements that add value to the event.

Type B Individual Element

 

 

LE3G

Video & Motion Graphic Design

Includes all electronic material created for screens at the event.

Type B & Individual Element

 

 

 

 

 

Preparation

LIVE COMMUNICATIONS

No physical entries will be allowed for this category. You can submit a video and/or a JPEG presentation. 

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

SUBMISSION FORMAT

REFER TO THE ENTRY GUIDE - SUBMISSION FORMATS FOR FULL REQUIREMENTS.

Note: ALL non-English work must come with sub-titles & translations. 

Media Type

Description

Specification

JPEGS


Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

 

 

·       7063 (w) x 5008 (h) pixels

·       File size is 5MB - 15MB per image

·       Maximum of 10 JPEGS

·       Text must be legible when projected to a screen.

·       Submit close up images of small details that need to be seen by the jury.

·       Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.

OVERVIEW VIDEO

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.
  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

30 SECOND EDIT

We recommend you submit an additional 30 second edit with all long format entries, which may include a voiceover. This edit will not be judged but will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards.
  • Maximum 30 Secs
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM

You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Video submission format. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview.

We recommend that a 30 second edit is also provided for the awards ceremony.

Hints and Tips

LIVE COMMUNICATIONS

TIP No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP No 2: View the Preparation tab for full entry formats and guidelines.

TIP No 3: Remember no boards or physical material will be accepted for Live Events, Live Activations, Sponsorship, Ambient and Live Crafts. You must submit a video OR a Jpeg presentation but not both.

TIP NO 4: If you are using Jpegs to present your entry, make sure the work is clearly visible as judes will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for all information regarding the entry.

TIP No 5: No more than 10 boards or jpegs will be accepted.

If submitting video material, please follow the Video Preparation Guidelines.

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