Categories

IN DIGITAL & INTERACTIVE COMMUNICATION

NOTE: Branded Content is not a separate subcategory in Digital but can be entered into in any of the subcategories below, depending on the medium used.

See “Category Types” in this document for an explanation of the Category Type. 

ID SUBCATEGORY CATEGORY TYPE REQUIREMENTS SUBMISSION FORMAT
IN1A Display Advertising
Paid-for media space on a third-party platform, including banner ads, interstitial pages, pop-up windows
Type A  & Individual Element NOTE: Internet video (e.g. YouTube paid for advertising) must be entered into the Film category.

Mandatory:

  • JPEGS and/or
  • Overview Video
IN1C

Website or Microsite
A website is defined as a long-term platform that is the main online representation of a brand for an on-going period, e.g. bmw.co.za.

A microsite is defined as a short-term site created for a specific product or sub-brand experience, e.g. skipfriday13.com

Type A & Individual Element

 

Mandatory:

  • JPEGS and/or
  • Overview Video
IN1E

Social Media
Includes the creation of social platforms, the use of existing social platforms, and user-generated content.

Type A & Individual Element

NOTE: Stand-alone Internet video must be entered into the Film category.

Mandatory:

  • JPEGS and/or
  • Overview Video
IN1F

Digital Applications, Games & Interactive Tools
Includes: active desktop screens, branded technology, corporate presentations, downloadable desktop widgets, games created specifically for a brand, installations, intelligent applications connected to the Internet, kiosks, and touch tables.

Type A & Individual Element

 

Mandatory:

  • JPEGS and/or
  • Overview Video
IN2B

Mobile Media
Includes: Mobile applications, mobile sites, branded games created specifically for smart phones and/or tablets.

Single Category - Type A & Individual Element

 

Mandatory:

  • JPEGS and/or
  • Overview Video
IN3A

Data-Driven Campaign
Creative use of data to shape campaign strategy, inform execution, profile    audiences, and adapt to campaign performance and engagement metrics.

Type B &  Individual Element or Multi-Element or Multimedia

  • This can be made up of one element or more

Mandatory:

  • JPEGS and/or
  • Overview Video
IN3B

Digital Integrated Campaign

Type B & Multimedia

  • A minimum of three different media types are required from the Digital & Interactive
  • Please provide an overview of your campaign as a cohesive entry.

Mandatory:

  • JPEGS and/or
  • Overview Video
IN4 DIGITAL CRAFTS

Only creative work applicable to the above Digital & Interactive categories can be entered into Digital Crafts, however, it is not a prerequisite that your work is entered into one of these categories.

See “Category Types” in this document for an explanation of the Category Type. 

ID SUBCATEGORY CATEGORY TYPE REQUIREMENTS SUBMISSION FORMAT
IN4A

User Experience Design
User experience design and information architecture; the user experience via the interface. 

Type B & Individual Element

  • Crafts must follow the same submission requirements as the corresponding category above.
 
IN4D Writing

Type B & Individual Element

  • Crafts must follow the same submission requirements as the corresponding category above.
 
IN4E

Use of Technology

Type B & Individual Element

  • Crafts must follow the same submission requirements as the corresponding category above.
 
IN4F

Music and Sound Design

Type B & Individual Element

  • Crafts must follow the same submission requirements as the corresponding category above.
 

Preparation

DIGITAL & INTERACTIVE COMMUNICATION

No physical entries will be allowed for this category. You can submit a video and/or a JPEG presentation.  No live media can be entered, including URLs. Websites, YouTube content and similar must be entered as either video walk-throughs or static jpegs. No Landing Pages will be accepted.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

SUBMISSION FORMAT

REFER TO THE ENTRY GUIDE - SUBMISSION FORMATS FOR FULL REQUIREMENTS.

Media Type

Description

Specification

JPEGS


Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

 

 

·      7063 (w) x 5008 (h) pixels

·       File size is 5MB - 15MB per image

·       Maximum of 10 JPEGS

·       Text must be legible when projected to a screen.

·       Submit close up images of small details that need to be seen by the jury.

·       Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.

OVERVIEW VIDEO

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.
  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

30 SECOND EDIT

We recommend you submit an additional 30 second edit with all long format entries, which may include a voiceover. This edit will not be judged but will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards.
  • Maximum 30 Secs
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM

You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the  Video submission format. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview.

We recommend that a 30 second edit is also provided for the awards ceremony.

Hints and Tips

DIGITAL & INTERACTIVE COMMUNICATION

TIP 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP 2: View the Preparation tab for full entry formats and guidelines.

TIP 3: No more than 10 jpegs will be accepted.

TIP 4: Upload overview videos. No landing pages or any other form of URLs will be accepted.

Link Text

Please click on one of the categories below: