Categories

XA INTEGRATED CAMPAIGN

A category catering for integrated communication campaigns working across multiple media, this can include Branded Content campaigns.

See “Category Types” in this document for an explanation of the Category Type. 

ID CATEGORY CATEGORY TYPE REQUIREMENTS SUBMISSION FORMAT
XA1A Integrated Campaign

Integrated Multimedia

  • Overview of your campaign as a cohesive entry.
  • Entries should explain the integration of the different media platforms.
  • Minimum 3 different media types

Mandatory:

  • JPEGS and/or
  • Overview Video

Optional 1 or more:

  • Original Content Video
  • Audio
  • Newspaper
  • Magazine
  • Poster
  • 3D Piece

 

Preparation

INTEGRATED CAMPAIGN

It is mandatory that you submit a video and/or a JPEG presentation. In additional, Multiple elements may be presented using any combination of physical elements, jpegs, video and/or audio.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded is the correct and final material.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

SUBMISSION FORMAT

REFER TO THE ENTRY GUIDE - SUBMISSION FORMATS FOR FULL REQUIREMENTS.

Please provide an overview of your campaign as a cohesive entry - do not simply submit multiple elements. Use any combination of physical elements, jpegs, video and/or audio where appropriate, and provide a written description to enable the judges to understand your entry.

Media Type

Description

Specification

JPEGS


Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

 

 

·       7063 (w) x 5008 (h) pixels

·       File size is 5MB - 15MB per image

·       Maximum of 10 JPEGS

·       Text must be legible when projected to a screen.

·       Submit close up images of small details that need to be seen by the jury.

·       Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.

OVERVIEW VIDEO

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.
  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

ORIGINAL CONTENT VIDEO

Original execution of the content that was commercially launched or aired.
  • Duration specific to category requirements
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

30 SECOND EDIT

We recommend you submit an additional 30 second edit with all long format entries, which may include a voiceover. This edit will not be judged but will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards.
  • Maximum 30 Secs
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

AUDIO

Original execution of the content that was commercially launched or aired.
  • Preferred video in .MOV file format (see video specifications), or audio MP3 file format as per Audio specifications. Please check "Submission Formats" in the Entry Guide.
  • Non-English entries must be submitted as a video file with English subtitles (please follow the Video specifications)

NEWSPAPER

Unmounted print

Maximum sizes for Newspaper (DO NOT MOUNT):

  • Landscape 450mm x 300mm
  • Portrait 300mm x 450mm
Larger sizes can be submitted if supplied with an original tear-sheet to show that it was published at that size.

MAGAZINE

Unmounted print 

Maximum sizes for Magazine (DO NOT MOUNT):

  • Landscape A3
  • Portrait A4

Larger sizes can be submitted if supplied with an original tear-sheet to show that it was published at that size.

POSTER

Unmounted print  

DO NOT MOUNT POSTERS – SUPPLY AS UNMOUNTED PRINTS.

  • You must enter your poster in the size that was originally flighted up to a maximum of A0.
  • If your poster was flighted larger than A0, you must enter a presentation board with images showing your poster in-situ (see Board specs below).

Posters should be sent flat - do not use poster tubes as the work gets damaged easily.

3D PIECE

Original material that was commercially published or launched.

If pieces are too large please send images and appropriate descriptions either on:

  • Boards
  • JPEGS

HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Video submission format. We recommend that a 30 second edit is also provided for the awards ceremony.

IF USING AUDIOyou can provide supporting audio files with your entry (such as radio commercials).  You should follow the Audio submission format for all audio submissions.

Hints and Tips

INTEGRATED CAMPAIGN

TIP No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP No 2: No more than 10 boards or jpegs will be accepted. 

TIP No 3: You can choose to use Jpegs or boards to present your entry. Do note use both for judging. However, if you are submitting boards, then you will need to submit jpegs of your boards for the awards ceremony, should you win. You can also use video only to present your entry or submit a video with jpegs/boards as supporting material.

TIP NO 4: If you are using Jpegs to present your entry, make sure the work is clearly visible as judes will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for all information regarding the entry.

TIP No 5: Click on the Preparation tab for full entry formats and guidelines.

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