2018 categories

The Loeries categories are constantly reviewed and updated to mirror the changes in our media landscape.
Please be sure to review all the categories to determine where to enter your work.

The Loeries does not allow essentially the same creative to be re-entered into multiple categories. The information on what can be entered where has been simplified. Check the Entry Guide for a detailed list of categories and preparation guidelines.

What's new in 2018:

  • Submissions for the Young Creatives Award (XE1A) can now be entered via the Loeries online entry system.
  • Three Dimensional & Environmental Design (DE2) now includes areas of contemporary design such as furniture, product and fabric design.
  • Design Crafts (DE6) has been updated to include Art Direction / Graphic Design.
  • Media Innovation’s (MI) judging criteria has been updated. Please see the Media Innovation section for more information.
  • “Live Events, Activations and Sponsorship” has been renamed “Live Communications”
  • “Outdoor & Out of Home” has been re-named “Out of Home”.
  • “Ambient & Alternative Media” has been moved from of Out of Home to “Live Communications,” and is now called “Ambient”
  • Print, Outdoor & Out of Home Crafts has been re-named Print & Out of Home Crafts.
  • “Radio Communication” (including Crafts) has been re-named “Radio & Audio”.
  • “TV, Film & Video Communication” has been renamed to “Film”.
  • The SA Non-English Crafts for Writing and Performance in the Film category now allow for entries over 90s.
  • Student Awards – coming soon!

More on categories and Entry Guidelines

Category types

To make entering the Loeries easier in 2018 all category and associated rules are based on the following category types.

Why does the Loeries allow my work to be entered in only one main category? 
The principle behind this rule that a piece of work can only be entered into one main category is that the Loeries will award an idea only once. Therefore, the same creative execution cannot be awarded in Magazine and Poster and Newspaper. Even if you did run the same execution across all these mediums, you must choose only one category to enter it into. Please note however that the same woek can be re-entered in campaigns, specialist categories and for multiple craft categories. 

Single Entry

The exact same creative execution cannot be entered into more than one Single Category.
The principle behind this is that the Loeries will only award the same creative idea once.

Example: Creative work entered into the Print Magazine category, cannot be re-entered into the Design Poster category if it is essentially the same entry.

Individual Element


Elements must be submitted individually.

Example: 3 x Posters in a campaign cannot be submitted as one entry, but must entered as 3 x individual entries.
If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.


A minimum of three different media types are required from within the same main category.

Example 1: Digital & Interactive – Website, Social Media and Display Advertising
Example 2: Communication Design – Logo, Package Design, General Collateral

Integrated Multimedia

A minimum of three different media types are required across three main categories.

Example 1: Poster (Print), Website (Digital & Interactive) and Live Event.

Multiple Category

Creative work that has been entered into other categories may be re-entered here.  

Example 1: A Tactical Use of Newspaper entry can be re-entered into Media Innovation.
Example 2: A Mobile Media entry can be re-entered into Digital Crafts.


Two or more elements of the same media type can be entered.

Example: A Branded Content Video Campaign comprised of three episodes in a series.

Previous Winner

Entries in the Effective Creativity Category must have previously won a Loerie award in the past two years – 2016 or 2017.