DStv Seminar of Creativity


DStv Seminar

DStv Seminar of Creativity

The DStv Seminar brings the best of international thought leadership to share the value that creativity adds. This is the perfect opportunity for agencies, marketers and the brand communications industry from Africa and Middle East to connect with each other.  In case you missed it, watch the 2016 video presentations below.

Click the image or links below to watch the videos.

Jimmy Smith

Chairman, CEO, CCO
Amusement Park
Los Angeles, USA

Throughout his career, Jimmy – a 2012 Fast Company magazine Top 100 Most Creative member and One Club board member– has worked his magic in a variety of roles as a copywriter, creative director, author, TV writer, video game creator, film and record producer.  His work has been recognized for its fresh advertising approaches (One Show, Cannes, D&AD, ANDY, Clio, Time magazine), for its TV show originality (Emmy nomination - Gatorade Replay) and for its beauty (Stiftung Buchkunst International Book Art Competition, Copenhagen Museum of Applied Arts - Soul of the Game).  In 2013, Jimmy added TV show talent to his list of accomplishments, as he appeared as a judge on VH1’s reality show, “Model Employee.” And in 2016 - thanks to Harman International - his company’s newly formed record label, Amusement Park Music, debuted its first hit single, “Bigger Than Us,” by Dame D.O.L.L.A. (Different On Levels the Lord Allows) featuring Paul Rey.

Mondelēz International and Amusement Park partnerned to bring to the global live stage, Heaven Sent.

As you’ll often hear Jimmy say, “Jesus has hooked a brotha up!”

Bridget Jung

Digital Creative Director
Marcel Sydney
Sydney, Australia

Bridget Jung is a seasoned Creative Director with an Art Direction and Design background and over 20 years experience. She’s at her best helping agencies and brands find the right approach to creating integrated advertising that builds brands, sell products and wins awards. The majority of her professional experience has been spent in Europe. Most recently she was Chief Creative Officer at DigitalLBi Paris, which was named Digital Agency of the Year in 2013 and won over 21 international creative awards in the same year.

She regularly writes and speaks about Advertising and Brand Strategy. She is a member of Creative Social and contributing author to the CS Book “Hacker, Maker, Teacher, Thief: Advertising’s Next Generation”. Bridget has judged numerous international award shows including Cannes Lions, New York Festivals (Executive Jury). ACD. The one Show, IAB, Cresta and the Clio Awards.

Since moving back to Sydney, Bridget has started a creative consultancy in Sydney called Jungle with a focus on Sports marketing. At Jungle, the energy goes into work that is inspired by people, enabled by Technology and always driven by creativity.

Laura Jordan-Bambach

Creative Partner
Mr President
London, UK

For 20 years, Laura has brought her fresh and experimental approach to digital. Combining tech insights with passionate storytelling, she has won numerous awards for her commercial work and been recognised globally as an innovator and industry leader.

Laura, former president of D&AD, has recently been named one of Britain’s most influential people within the Debrett’s 500 annual list for the second year running, scooped up Individual of the Year at the Dadi Awards 2014 and even been awarded an honorary doctorate for her services to graphic design.  Under her stewardship as Creative Partner, Soho based agency, Mr. President has recently been awarded Creative Agency of the Year by The Drum and the IAB, a fine achievement for an agency just three years old.

Laura is also a co-founder of SheSays, a global volunteer network which works to get more women into the creative industries. She lectures around the world extensively and was recently invited to be part of the Facebook Creative Council, a think tank to help steer the future of social. And if that wasn’t enough, Laura is also a trained taxidermist.

Susan Credle

Global Chief Creative Officer
New York, USA

The creative brilliance responsible for making the iconic M&M’S “human” and for the legendary Allstate’s “Mayhem” campaign once dreamed of a life outside of a suburban neighborhood in the Carolinas after watching Ridley’s Scott’s “Share the Fantasy” spot for Chanel. Parallels are often drawn between the fictional Peggy Olson from Mad Men and Susan Credle, who started out as an intern at BBDO and moved up the ranks to become EVP, Executive Creative Director. In 2009, she moved to Leo Burnett USA, where she was credited with the shop’s creative resurgence.

As Global Chief Creative Officer at FCB, Susan furthers Carter Murray’s ambition to burnish the agency’s creative product and reputation. Susan is one of the industry’s leading creatives and an important voice representing women. She has received numerous industry accolades, including CAF’s Chicago Ad Woman of the Year in 2013, Advertising Age’s 100 Most Influential Women, Business Insider’s Most Creative Women in Advertising and induction into the AAF’s Hall of Achievement.


Debra Mallowah

Vice President: Personal Care
Nairobi, Kenya

Debra Mallowah, a Kenyan national, serves as the Vice President, Personal Care -Unilever Africa. She has a Pan Africa remit and is responsible for the breadth of the Personal Care category. She is a highly accomplished top management professional with a wealth of experience in marketing across Africa gained in leading blue chip companies with a strong presence on the continent. Debra sits on the Africa Advisory Council of Womens’ World Banking and is a member of the Africa Leadership Network. She has also been an Advisory council member of the Africa Retail Congress.

Prior to joining Unilever, Debra was the Group Marketing & Innovations Director of Diageo East Africa. Debra holds a Bachelor of Commerce (Hons) degree, marketing option from the University of Nairobi and an Advanced Management Program (AMP) from IESEBusiness School. She was honoredby the Marketing Society with a warrior award for successful marketing and supporting the growth of world class brands in the region.

Debra is married with 2 children. She loves the outdoors, enjoys travelling –discovering new places, meeting new people. She also enjoys collecting African art and listening to music from various cultures.

Sarah Personette

Vice President: Global Business Marketing
New York, USA


As Vice President of Facebook’s Global Business Marketing team, Sarah sets the course for how the advertising community can best leverage Facebook’s apps and services in a mobile-first environment. In this role, Sarah is responsible for providing clients with innovative and effective marketing solutions for their businesses.

Prior to rejoining Facebook in 2014, Sarah most recently led Universal McCann’s agency operations in the US where, as President of the agency, she oversaw strategy, analytics, custom content, crosschannel buying and planning, and business development.

Before joining Universal McCann, Sarah built and led Facebook’s Global Agency team. In addition to partnering with the Agency community in this role, she led the combination of creative and strategic thinking behind turning cross-channel campaigns into those fueled by digital insights. Sarah also has extensive client and category expertise. She served as Senior Vice President at Starcom Mediavest Group leading the Mars Wrigley AOR, and has deep experience across CPG/FMCG, Beverages, Pharmaceuticals, and Consumer Electronics.

Sarah was recently inducted into the American Advertising Federation’s Advertising Hall of Achievement, which recognizes the industry’s top leaders aged 40 and under for their profound impact on the industry. In 2014, Sarah was named one of Advertising Age magazine’s top “40 Under 40” marketing stars.

As a part of Sarah’s ongoing commitment to her community and the industry, Sarah is honored to serve on the Boards of Build-A-Bear Workshop, AWNY, Northwestern University’s Regional Board, the Reisenbach Foundation, the Angelight Foundation, and the Social Impact for the Ad Council. She is also a Rotary International Paul Harris Fellow.

Sarah prides herself on executing with transparency and openness and relentlessly putting customers at the center of her work. Sarah is based in Facebook’s New York office. She holds a degree from Northwestern University and is a very proud wife and mother of two.

Marco Cremona

Google Creative Lab - Lead
Moscow, Russia

Marco worked in the advertising business for 25 years. He started off as a copywriter at McCann Milan, then moved to Leo Burnett and Lowe. In 2000, he moved to Brazil, where he worked at Lowe for 3 years. Then came Young and Rubicam, first in the Milan and then in the Los Angeles office. He then became European Creative Director for Alfa Romeo, and one year later joined McCann Milan again, this time as Executive Creative Director. He made yet another move to the Moscow office of McCann.

After moving to Young & Rubicam and helping it to become the most awarded Russian agency at Cannes for two consecutive years, he became global creative director for Barilla. He then joined Google as part of the EMEA Creative Lab and specifically as a Creative Lead for Russia.

Marco has a Bachelor of Science from Boston University and a Masters in Business Administration from the Berlin School of Creative Leadership. Marco was the President of the Art Directors Club of Italy (20082011) and was lucky enough to win at Cannes, Clio, D&AD, LIA, NY Festival, Epica, Eurobest, and Art Directors Club of Italy.


Watch the 2015 speaker videos here:

2015 SPEAKERS (Click on a name to view the talk): 

If you missed out on the 2014 Speakers, watch the talks below

2014 SPEAKERS (Click on a name to view the talk):

  • Patrick Baron, Executive Creative Director of McCann Australia & O’ Melbourne
  • PJ Pereira, Chief Creative Officer and Co-Founder of Pereira & O’Dell - San Francisco
  • Rob Newlan, Head of Europe, Middle East and Africa, Facebook Creative Shop
  • Stephen Doyle, Creative Director of Doyle Partners - New York City
  • Yaw Nsarkoh, Managing Director, Unilever - Nigeria
  • John Vlismas, Comedian - South Africa

You can still watch the 2013 Speakers online!

2013 SPEAKERS (Click on a name to view the talk):