Creative Future Scholarship

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 10th anniversary of Loeries Creative Future Scholarship

Now in its 10th year, the Loeries Creative Future Scholarship 2017 has been awarded to two young women from KwaZulu-Natal. The aim of the Loeries scholarship is to give talented youngsters from disadvantaged backgrounds a life-changing opportunity using the best asset they have – their minds.

Mali Khuzwayo, a Mowat Park High learner, was awarded a 1-year scholarship to Durban’s Vega School of Brand Leadership last year, and has now been awarded a scholarship for a three-year degree at Vega. Zanele Biyela, currently in Grade 12 at Durban Girls Secondary School, will commence a 3-year degree at the Vega School in 2018.

“Both learners are exceptionally talented individuals and I hope this opportunity opens up a new world for them,” said Andrew Human, CEO of the Loeries. “After ten years of the scholarship, I feel that giving talented young people the opportunity to build a future based on their own ideas is perhaps the most important thing that the Loeries does – and of course it’s ensuring that we have a creative future for our industry.”

Said Khuzwayo: “I’ve had an amazing year of learning and doing things I thought I could never do. Leaving would have been heart-breaking. In my world, few people know the creative industry so I didn’t think it would ever be possible for me to follow my passion. My parents couldn’t afford to send me to Vega and I really appreciate what the Loeries has done for me.”

Biyela is also overjoyed by her scholarship: “This feels crazy! I’m in disbelief at the amount of confidence that’s been invested in me by the Loeries. Without this scholarship, my train to success would have been halted by financial constraints. I’m profusely grateful for this opportunity, especially to be supported and mentored by the best in the industry.”

Since the Loeries moved to Durban in 2015 it has partnered with the Vega School in Kwa-Zulu Natal, dedicating an annual budget of more than R1M towards these scholarships. This forms part of the economic impact the Loeries has on the local Durban economy, estimated at R169 million in 2016.

The Loeries Creative Future Scholarship includes tuition fees, allowances for study materials and textbooks, a computer, living expenses, transport subsidy, mentorship, internships and assistance with employment after graduation, making it the richest scholarship in the local creative industry.

It differs in an additional important way, as described by Human: “We know that one of the reasons for the gulf between the haves and the have-nots in our country is that many people don’t even know about the opportunities available to them. We reach right into the community, going directly to high schools to find exceptional individuals and help them into the creative economy.”

 Watch the inspiring video of our first Creative Future recipient, Siyabonga Ntamela (2008), on YouTube.

Winners to date:

  • 2017 - Mali Khuzwayo from Mowat Park High - Vega School of Brand Leadership, Durban.
             - Zanele Biyela from Durban Girls Secondary School will commence will commence a 3-year degree at                  the Vega School of Brand Leadership, Durban in 2018.
  • 2016 - Londeka Gumede from Durban Girls High - Vega School of Brand Leadership, Durban.
             - Roxanne Schoon from Durban Girls High - Vega School of Brand Leadership, Durban.
             - Mali Khuzwayo from Mowat Park High - Vega School of Brand Leadership, Durban.
             - Samukelisiwe Faku from Inanda Newtown Comprehensive - Design School South Africa, Durban.
  • 2015 - Yolisa Motha from Durban Girls’ High School - Vega School of Brand Leadership, Durban.
             - Nomfundo Mcoyi from Durban Girls’ High School - Vega School of Brand Leadership, Durban.
             - Azuri Muhuli from Glenwood High School - Vega School of Brand Leadership, Durban.
             - Wandile Cele from Hillgrove High School - Vega School of Brand Leadership, Durban.
             - Melissa Paterson from Durban Girls’ High School - Design School South Africa, Durban.
  • 2014 - Banzi Kasana from South African College High School in Cape Town is in his third year at AAA School of              Advertising in Cape Town.
             - Ida Janine van Staden from Parklands College is in her third year at Vega Cape Town.
             - Chiquita Williams from PJ Olivier Art Centre in Stellenbosch in her third year at Stellenbosch Academy.
  • 2013 - Anita Dama from Good Hope Seminary High School in the Western Cape completed her studies at the                AAA School of Advertising in Cape Town.
  • 2012 - Anthea Lakay from Good Hope Seminary High School in the Western Cape graduated in 2015 from AAA              School of Advertising in Cape Town and is now employed in the creative industry.
  • 2011 - Ayesha Daniels, from Gardens Commercial in Cape Town graduated in 2014 with a qualification in                      Communication Management in Creative Brand Communication from Vega Cape Town. She is now                      employed in the creative industry.
  • 2009 - Busisiwe Mahlangu, from Benoni High School graduated in Communication Management in Creative                    Brand Communication at Vega Johannesburg and is now permanently employed. 
  • 2008 - Siyabonga Ntamela, from Lenarea Secondary School completed a one year Advertising course at Vega's            Imagination Lab and followed his studies with an internship at Draftfcb Durban as a DTP Operator.                      Siyabonga is now employed in the creative industry and was a Loeries Judge in 2015. Watch his inspiring            story on YouTube.
  • 2008 - Zwelisha Giampetri, from Durban Girls High completed a three year BA Communication Management                  course in Creative Brand Communication at Vega Durban, followed by an internship at Ogilvy Durban.                Zwelisha is now employed in the creative industry.