Categories

TELEVISION, FILM & VIDEO COMMUNICATION

Check the Preparation Guidelines’ on how to submit your entry.

 

Please ensure that you provide as much information on the background of your entry. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.

 

Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview. Check the “Preparation Guidelines” for more information.

 

When submitting multiple elements of a campaign into various categories, it is vital that the entry is described appropriately for each category. If the judges cannot readily discern which elements are to be considered for the relevant category, it will count against your entry. When supplying an Overview Video, it is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.

 

TYPE A – A piece of work can only be entered in one Type A category. Individual media elements from a campaign may be entered in their relevant Type A categories.

EXAMPLE: A TV commercial can be entered in TV1A but may not be re-entered in TV1C if its

essentially the same entry.

 

TYPE B – Multiple Type A entries for the same campaign can be combined to make up one Type B Campaign entry.

 

TYPE C – Entries from Type A and Type B can be re-entered in all the relevant Craft categories.

 

Note: All Type A and Type C entries are single elements. For example, three commercials from a campaign must each be entered individually, not several as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

TV

SUB-CATEGORY

TYPE

TV1A

Television & Cinema Commercials – up to 90s

A

 

Short Format commercials (less than 90 seconds). Entries must be designed for broadcast and first aired on television or cinema.

 

TV1B

Television & Cinema Commercials – above 90s

A

 

Long Format commercials (minimum of 90 seconds). Entries must be designed for broadcast and first aired on television or cinema. Includes TV promotions and advertorials. Overview videos must be limited to 2 minutes.. If it is felt necessary, the full-length work may accompany the 2-minute overview. Check the “Preparation Guidelines” for more information..

 

TV1C

Internet Video – up to 30s

A

 

Videos created specifically for Internet or mobile communication. This includes YouTube paid for commercials, as well as viral videos and promotions.

 

Broadcast commercials subsequently posted on the Internet may

NOT be entered here.

 

TV1D

Internet Video – above 30s

A

 

Videos created specifically for Internet or mobile communication. This includes Viral videos and promotions.

 

Overview videos must be limited to 2 minutes.. If it is felt necessary, the full-length work may accompany the 2-minute overview. Check the “Preparation Guidelines” for more information.

 

Broadcast content subsequently posted on the Internet may NOT be entered here.

 

TV1E

TV Trailers and Content Promos

A

 

This includes all promotions for broadcast content. Existing footage may be used, e.g. material from featured programming content.

Note: this does not include station and channel branding, including logos and interstitials - this should be entered in the Motion Graphic

Design category.

 

Overview videos must be limited to 2 minutes.. If it is felt necessary, the full-length work may accompany the 2-minute overview. Check the “Preparation Guidelines” for more information.

 

TV1F

Other Screens

A

 

Video created specifically to air on screens other than TV, cinema or the

Internet. This includes In-store, waiting rooms, in-flight, stadiums, outdoor screens, airports, event screenings, corporate video.

 

IMPORTANT: Please ensure that your entry description explains the context and how the material was viewed. If possible and where necessary, provide

a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.

 

Overview videos must be limited to 2 minutes.. If it is felt necessary, the full-length work may accompany the 2-minute overview. Check the “Preparation Guidelines” for more information.

 

TV1G

Branded Content Video - Single

A

 

Single – is for the creation of a single, stand-alone video.

 

Branded Content includes the integration of a brand into a content platform

either pre-existing or created specifically for the purpose of promoting the brand.

 

OPTION A: The brand may create a content vehicle for the specific purpose of showcasing the brand, for example a reality series sponsored by the brand and integrating the brand in the messaging and content.

 

OPTION B: The brand may work with an independent producer by integrating the brand into an existing content platform, for example by including elements of the brand in an ongoing television series, in one or more episodes.

 

Branded Content Video includes the following: Feature film or mini-series made for television, cinema release, DVD, or online release. This includes all

genres – fiction, reality, documentary or entertainment.

 

IMPORTANT: Please ensure that your entry description explains the context and how the material was viewed. If possible and where necessary, provide

a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.

 

Overview videos must be limited to 2 minutes.. If it is felt necessary, the full-length work may accompany the 2-minute overview. Check the “Preparation Guidelines” for more information.

 

TV1H

Branded Content Video - Campaign

B

 

Campaign – is for the creation of an ongoing Branded Content series made up of multiple episodes or video elements.

 

Branded Content includes the integration of a brand into a content platform

either pre-existing or created specifically for the purpose of promoting the brand.

 

OPTION A: The brand may create a content vehicle for the specific purpose of showcasing the brand, for example a reality series sponsored by the brand and integrating the brand in the messaging and content.

 

OPTION B: The brand may work with an independent producer by integrating the brand into an existing content platform, for example by including elements of the brand in an ongoing television series, in one or more episodes.

 

Branded Content Video includes the following: Feature film or mini-series made for television, cinema release, DVD, or online release. This includes all genres – fiction, reality, documentary or entertainment.

 

IMPORTANT: Please ensure that your entry description explains the context and how the material was viewed. If possible and where necessary, provide

a walkthrough explaining all aspects of your entry, including the strategy,

innovative ideas, target audience and provide any results you have.

 

Overview videos must be limited to 2 minutes.. If it is felt necessary, the full-length work may accompany the 2-minute overview. Check the “Preparation Guidelines” for more information.

 


TV1J

Music Videos

A

 

Includes all video with the specific purpose of promoting the artists. The jury will judge innovation in the creation of the video.

 

TV1K

South African Non-English Video – up to 90s

A

 

 

For non-English short format commercials (less than 90 seconds), in any of the official South African languages. Entries can be aired on television, cinema or online to a substantial audience.

 

The aim of the South African category is to assist in the transformation of our industry and address the imbalances of the past specifically in South Africa. Only South African non-English languages can be entered.

 

Please check the “Preparation Guidelines” – all non-English entries must come with an English translation.

 

All entries in this category must be commercially published, launched or aired to a substantial audience.

 

 

           

TV2

Television, Film & Video Crafts

 

 

Entries from Type A and Type B may be re-entered in all relevant

Craft categories.

 

The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry, i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected, i.e. the

craft must add value to the entry.

 

All Craft entries must be entered as single pieces. For example, three commercials from a campaign must each be entered individually, not several as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

 

TV2A

Direction

C

 

For the direction of an outstanding film/commercial/video whereby the film director has clearly been a major influence on the overall craft and therefore success of the commercial. The Craft Award is awarded to the film Director.

 

TV2B

Cinematography

C

 

For outstanding lighting and camera techniques applied to a

film/commercial. The Craft Award is awarded to the director of photography.

 

TV2C

Writing

C

 

For an outstanding and original script. The Craft Award is awarded to the agency copywriter or person responsible for originating the script copy.

 

TV2D

Production Design

C

 

For outstanding, in-camera original art direction of a filmed commercial incorporating set design, set dressing, styling, make-up, props and wardrobe. The Craft Award is awarded to the film production company art director.

 

TV2E

Animation

C

 

For an outstanding animated film/commercial or use of animation within a film/commercial. Includes any use or combination of cel, stop-motion and computer animation in 2D or 3D. Live action may be included but only as a layer or element in a 3D scene or a 2D design. The Craft Award is awarded to the animator.

 

TV2F

Special Visual Effects

C

 

Includes practical elements of the production design that take place 'in- camera' and bring the script to the screen, e.g. model-making and

explosions, as well as effects added or created after filming has taken place,

e.g. digital effects, CGI and compositing. Includes 3D effects over live action plates (e.g. fire, particles, water, face replacements, matte paintings, CG

characters, CG props, set extensions etc.) The Craft award is awarded to the

VFX Operator.

 

TV2G

Editing

C

 

For an outstanding and unique editing technique applied to a film/commercial that enhances the quality of the commercial. The Craft Award is awarded to the off-line editor.

 

TV2H

Original Music & Sound Design

C

 

For the composition of an outstanding, original piece of music and/or sound effects design for a film commercial, whereby the craft of the composer /

sound designer is unique and greatly enhances the film commercial. The

craft award is awarded to the composer or sound designer. Please note that only original music / soundtracks can be entered here. Do not enter existing

licensed music / tracks.

 

TV2J

Best Use of Licensed Music

C

 

For the best use of licensed music in a film commercial, where the choice and marriage of the musical score to the picture enhances the creative idea.

The craft award can be won by the entering agency / company. Please note

that only licensed music can be entered here. Do not enter originally composed music / sound effects.

 

TV2K

Performance

C

 

For an outstanding performance in a film/commercial by the on-camera (eg:

actor) or off-camera artiste (eg: voice-over), that enhances the quality of the commercial. The Craft Award is awarded to the performer / artist.

 

TV2M

South African Non-English Writing

C

 

For non-English short format commercials (less than 90 seconds), in any of the official South African languages. Whereby the director has clearly been a major influence on the overall craft and therefore success of the entry.

 

Please check the “Preparation Guidelines” – all non-English entries must come with an English translation.

 

 

 

 

TV2N

South African Non-English Performance

C

 

For non-English short format commercials (less than 90 seconds), in any of the official South African languages. For an outstanding performance by the actor(s) or voice-over artiste(s), that enhances the quality of the entry.

 

Please check the “Preparation Guidelines” – all non-English entries must come with an English translation.

 

 

 

Preparation

TV, FILM & VIDEO COMMUNICATION

These instructions apply to all TV, Film & Video material. PLEASE NOTE: NO OTHER FORMATS WILL BE ACCEPTED – IF YOUR FILES ARE NOT SENT IN THE CORRECT FORMAT YOUR ENTRY MAY BE REJECTED!

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material.

TRANSLATION – All non-English entries must include subtitles. Include any necessary explanation for the jury to understand the context of the translation.

SINGLE ENTRIES – must be entered individually.
For example, three TV ads that are part of a campaign theme must be entered as individual entries, not all as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

SUPPLY A 30 SECOND EDIT – We recommend that all long format entries (videos over 30 seconds) should be accompanied by an additional 30 second edit, which can include a voiceover. This will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards. The awards ceremony will take place in the same week as judging, so it is important that you submit the required material during the entry process.

SPECIFICATIONS FOR TV/VIDEO FILES

Choose one of the following:

FORMAT

FRAME SIZE & RATE

PAL 4:3

720x576 – 25fps

PAL 16:9

1024x576 – 25fps

NTSC 4:3

720x480 – 29.97fps

NTSC 16:9

854x480 – 29.97fps

HD 720p

1280x720 – 25fps

 

VIDEO FILES MUST HAVE THE FOLLOWING PROPERTIES:

  1. Be a Quicktime Movie (.mov) format
  2. Video Compressor: H.264
  3. Encoding: Best Quality (Multi-Pass) recommended
  4. Audi AAC Stereo 48kHz
  5. Overview video maximum length = 2 minutes, Maximum size = 400MB
    1. If it is felt necessary, the full-length work may accompany the 2-minute entry and it may be viewed at the judges’ discretion.

ADDITIONAL RECOMMENDED TECHNICAL SPECS:

  1. Data Rate: 5000kbps / HD 8000kbps
  2. Key Frames: Automatic
  3. Frame Reordering: Enabled
  4. Quality: High
  5. Streaming: None
  6. Audi Bit Resolution: 16bit
  7. Audio Encoding: Constant Bit Rate (CBR)
  8. Audio Bit Rate: 192kbps
  9. Video Clock/Slate: NONE

HOW TO SEND YOUR FILESUPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

 

Hints and Tips

TELEVISION, FILM & VIDEO

TIP No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP No 2: All non-English entries should have English subtitles.

TIP No 3: View the Preparation tab for full entry formats and guidelines.

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