Categories

STUDENT AWARDS

NEW in 2017: The Facebook Challenge (see category YA6A below for details).

Student entries must be produced from work set by educational institutions based within Africa and the Middle East (including island states off the African Coast, e.g. Seychelles, Mauritius, etc.)

All entries in the Student categories can be checked against the related ‘Preparation Guidelines’ in the professional categories.

Please ensure that you provide as much information on the background of your entry. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.

Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute entry.

When submitting multiple elements of a campaign into various categories, it is vital that the entry is described appropriately for each category. If the judges cannot readily discern which elements are to be considered for the relevant category, it will count against your entry. When supplying an Overview Video, it is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.

TYPE A – A piece of work can only be entered in one Type A category. Individual media elements from a campaign may be entered in their relevant Type A categories.

EXAMPLE: A TV commercial can be entered in TV1A but may not be re-entered in TV1C if it’s essentially the same entry. 

TYPE B – Multiple Type A entries for the same campaign can be combined to make up one Type B Campaign entry.

TYPE C – Entries from Type A and Type B can be re-entered in all the relevant Craft categories.

Note: All Type A and Type C entries are single elements. For example, three commercials from a campaign must each be entered individually, not several as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

Note: ALL non-English work must come with sub-titles & translations. 

YA1

TELEVISION, FILM & VIDEO COMMUNICATION

TYPE

YA1A

Television, Cinema & Internet Commercials 

A

 

Entries must be designed for broadcast media or the Internet. These must be commercials for a specific brand. No storyboards – only finished commercials can be entered.

Note: ALL non-English work must come with sub-titles & translations.

 

YA1C

Television, Film & Video Crafts

C

 

Includes all film crafts - Direction, Cinematography, Writing, Production Design, Animation, Special Visual Effects, Editing, Best Use of Licensed Music, Original Music & Sound Design, and Performance,

Check the Professional Categories for a description of each craft.

Note: A single entry may be entered for multiple craft awards, e.g. Direction, Writing & Performance (as well as in one of the two categories above, eg. Motion Graphics). Please create a separate entry for each craft.

 

YA2

RADIO COMMUNICATION

TYPE

YA2A

Radio Commercials & Branded Content

A

 

  • Radio Commercials: For radio stations, whether broadcast or Internet radio;
  • Radio Branded Content: includes the integration of a brand into a content platform – either pre-existing or created specifically for the purpose of promoting the bra

Radio entries must be fully produced commercials in electronic format. No storyboards will be accepted.

 

YA3

PRINT, OUTDOOR & OUT OF HOME

TYPE

Reminder: All Type A entries are single elements.

Example: 3x Print Ads that each form part of a campaign must each be entered as individual entries, not several as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

Note: ALL non-English work must come with sub-titles & translations.

YA3A

Newspaper & Magazine Advertising

A

 

Includes:

  • Newspaper & Magazine advertising using standard advertising media space;
  • Tactical Use of Print: Non-traditional and Special use of Newspapers & Magazines, e.g. complete, feature or inserts; use of margins, page numbers, content within a publication, catalogues, wraps, bands, pop-up, 3D, etc.
Note: Advertisements that use traditional media space, e.g. a single page ad, are not considered tactical and should be entered in the Newspaper Advertising category, even if an advert is specific to a particular event, date or other occurrence

 

YA3B

Indoor Posters

A

 

Posters for indoor rather than outdoor use e.g. in-store, supermarkets, auto showrooms, pharmacies, hospitals, schools, banks, offices, residential buildings, exhibitions, museums and galleries, etc.  

NOTE: All Outdoor and Street-Pole entries must go in the Outdoor & Out of Home section.

 

YA3C

Outdoor & Out of Home

A

 

Includes:

  • OUTDOOR MEDIA: fixed outdoor media spaces, including billboards, electronic screens & bus shelters, and street pole advertising.
  • AMBIENT & ALTERNATIVE MEDIA: All free-format, non-traditional forms of media, including: building wraps, handouts, kiosks, murals, merchandising, never before used media, playing fields, promotional giveaways and sampling;
  • IN-STORE: in-store promotional media including all areas common to the in-store environment: elevators, point-of-purchase, promotional branding, stair risers, trolleys, washroom advertising, window displays;
  • TRANSIT & AIR: anything involving a road vehicle (cars, bikes, buses, taxis, trains, trucks) or flying and floating objects (aeroplanes, blimps, helicopters, inflatables, hot-air balloons);
  • DIRECT MAIL: Flat and 3D media delivered via post, courier or hand-delivery including: cards, catalogues, gifts, invitations, promotions, samples, etc

 

YA4

COMMUNICATION DESIGN

TYPE

YA4A

Logos & Identity Programmes

A

 

Includes:

       Single logo design, and may include reference material showing the development of the logo and its application;

Identity Programmes must include at least three elements of a brand identity; such as logo, business cards, letterhead, envelopes and may include digital components.

 

YA4B

Collateral Design

A

 

Includes:

       Direct & Promotional Mail: Flat and 3D media delivered via post, courier or hand-delivery including: cards, catalogues, gifts, invitations, promotions, samples, etc;

General Collateral: All loose design elements, including:  calendars, cards, carry bags, fabric designs, in-store, invitations, labels, P.O.P, promotional items, wallpaper, wrapping paper. 

 

YA4C

Architecture, Interior Design & Temporary Structures

A

 

Includes:

       Architecture: All architectural design contributing to brand equity: airports, community & public environments (police, health, government, etc.), corporate offices, galleries, hotels, monuments, museums, retail, stadiums;

Interior design and temporary structures: airports, bars, cafes, clubs, community & public environments (police, health, government, etc.), corporate offices, displays, exhibition & trade stands, exhibits, galleries, hotels, mobile demonstration units, museums, pop-up stores, restaurants, retail, showrooms, signage, visitor attractions, window display & shop front.

 

YA4D

Publication Design

A

 

Includes: 

Single elements within a publication: magazine insert,   book cover, jacket design, magazine cover, publication wrap;

Whole Publications: Physical & Electronic publications, including: annual reports, books, brochures, magazines, manuals, newspapers, and technical literature.

Note: ALL non-English work must come with sub-titles & translations.

 

YA4E

Package & Industrial Design

A

 

  • Industrial Design includes products that have specifically been introduced to enhance brand equit
  • Package Design specifically with the intention to enhance brand equity, including: beverage containers and packaging, food packaging, perfume bottles and packaging, retail product packaging.

 

YA4F

Motion & Digital Graphic Design

A

 

Any AV media created as part of coursework for an educational facility can be submitted, including Music Videos, Short films, etc.

  • Motion Graphic Design: Including animation, special visual effects, opening and closing credits, channel identities and TV Promo
  • Design for Digital: Recognising the important role that design has in digital media. Any digital platform can be entered here, for the jury to consider the innovation in graphic design on the platform. Examples include animation, motion graphic and still design – websites, mobile, interactive applications, and publication design.
Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview. Check the “Preparation Guidelines” for more information

 

YA5

DIGITAL & INTERACTIVE COMMUNICATION

TYPE

YA5A

Digital Media

A

 

Includes:

  • Display Advertising: Paid-for media space on a third-party platform, including Banner ads, interstitial pages, pop-up windo Each banner ad in a campaign must be entered individually;
  • Website or Microsite: A website is defined as a long-term platform that is the main online representation of a brand for an on-going period, e.g. bmw.co.za. A microsite is defined as a short-term site created for a specific product or sub-brand experience, e.g. Glade Festival 2014;
  • Social Media: Includes the creation of social platforms, the use of existing social platforms, and user-generated content. Stand-alone Online Video is NOT included here – this should be entered under TV, Film & Video;
  • Digital Applications, Games & Interactive Tools: Brand relevant applications, including: active desktop screens, branded technology, corporate presentations, downloadable desktop widgets, games created specifically for a brand, installations, intelligent applications connected to the Internet, kiosks, and touch table
  • Mobile Media: Mobile applications, mobile sites, branded games created specifically for smart phones and/or tablets;
CHECK also the Motion & Digital Graphic Design Category

 

YA5B

Digital Crafts

C

 

Includes:

  • User Experience Design: User experience design and information architecture. The user experience via the interface. Excellence in user experience design (UX). Entrants should explain the UX thinking and convince the jury how the thinking led to user delight;
  • Writing: specifically for digital media;
  • Use of Technology: Innovation in the use of technology for all digital platfor The technology must add value to the overall experience and brand offering;
  • Music & Sound Design: Innovative use of audio for digital media;
NOTE: A single entry may be entered for multiple crafts, e.g. Animation, Writing & Use of Technology. The piece must be re-entered for each craft that you would like judged.

 

YA6A

Facebook Challenge

A

 

A NEW category in 2017 – The Facebook Challenge focuses on the use of mobile media to promote a socially relevant cause.

Create powerful mobile video content from The Nelson Mandela Foundation to the people of the world. Encourage people to find the Madiba within, to "be the legacy", to call out social injustice when it rears its ugly head and, above all, to choose dialogue over destructive practices in the hope of keeping Madiba's legacy alive – all as it pertains to woman and inequality in South Africa.

Society is battling with how to deal with violence, suppression and gender exclusion targeted at girls and women. More cases of girls who are denied education because of their gender are emerging here in Africa and across the globe.

Trigger a discussion about how gender is viewed and how gender stereotypes limit the development of individuals and, in turn, the greater society.

The winning entry will be flighted live on Facebook and/or Instagram in 2017, courtesy of Facebook.

Register here to get access to Facebook's online e-learning, webinars and consultation sessions.

Entry Format
Submit a maximum of 3 finished mobile-friendly videos for use on Facebook or Instagram.

Entries for The Facebook Challenge must include a description of your idea and insights, and how you solved the problem creatively. This overview must be submitted in an electronic format. Please check the “Preparation Guidelines” on this category for more information.

 

YA7

INTEGRATED CAMPAIGN

TYPE

YA7A

Integrated Campaign

B

 

A category catering for communication campaigns working across multiple media - A minimum of three different types of media is required.

Example: a campaign can include television, radio and outdoor; OR interior design, posters & online.

It is important that the media work together as a cohesive campaign and entries should explain the integration of the different media platforms.

TYPE B – Multiple Type A entries for the same campaign can be combined to make up one Type B Campaign entry.

Note: ALL non-English work must come with sub-titles & translations.

 

YA8

PRINT & DESIGN CRAFTS

TYPE

Type C – Entries from Type A and Type B may be re-entered in all relevant Craft categories.

The jury will evaluate Craft entries according to how well the entry excels in the particular craft.  The craft will be considered in the overall context of the entry, i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected, i.e. the craft must add value to the entry.

All Craft entries must be entered as single pieces. For example, three posters from a campaign must each be entered individually, not several as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

Note: ALL non-English work must come with sub-titles & translations.

YA8A

Art Direction

C

 

 

 

YA8B

Writing

C

 

 

 

YA8C

Illustration

C

 

 

 

YA8D

Typography

C

 

 

 

YA8E

Photography

C

 

 

 

 

Preparation

STUDENT

All entry preparation guidelines for the Student categories – excluding entries for the Facebook Challenge – must be checked against the related guidelines in the professional categories. Specifications for the Facebook Challenge are shown below.

Student entries must be produced from work set by educational institutions based within Africa (including island states off the African Coast, e.g. Seychelles, Mauritius, etc.) and the Middle East.

REMEMBER: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, Relevance to the Brand, Target Audience and Chosen Medium.

 

THE FACEBOOK CHALLENGE

These instructions apply specifically to material for The Facebook Challenge. PLEASE NOTE: NO OTHER FORMATS WILL BE ACCEPTED – IF YOUR FILES ARE NOT SENT IN THE CORRECT FORMAT YOUR ENTRY MAY BE REJECTED!

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material.

TRANSLATION – All non-English entries must include subtitles. Include any necessary explanation for the jury to understand the context of the translation.

DO NOT PLACE YOUR NAME OR YOUR EDUCATIONAL INSTITUTION’S BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to you or your school is included on the entry.

SPECIFICATIONS FOR FACEBOOK/INSTAGRAM VIDEO FILES:

  1. Framed square 1:1 (1080 x 1080)
  2. Include subtitles - as all videos play silently until you touch the screen
  3. Include up-front context on what people are about to watch – e.g. title, branding for your film, etc.
  4. No longer than 60 secs – the shorter and punchier the better. Most people don’t watch full videos on social media if they are too long

 Note: Video files must be transcoded as per the TV, Film and Video preparation guidelines.

Hints and Tips

STUDENT

TIP No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP No 2: Read the Preparation Guidelines in the professional categories.