Categories

RADIO COMMUNICATION

Check the Preparation Guidelines’ on how to submit your entry.

 

Please ensure that you provide as much information on the background of your entry. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.

 

Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute entry, check the “Preparation Guidelines” for more information.

 

TYPE A – A piece of work can only be entered in one Type A category. Individual media elements from a campaign may be entered in their relevant Type A categories.

EXAMPLE: A radio commercial platform can be entered in RA1A but may not be re-entered in RA1B if its essentially the same entry.

 

TYPE B – Multiple Type A entries for the same campaign can be combined to make up one Type B Campaign entry.


TYPE C – Entries from Type A and Type B can be re-entered in all the relevant Craft categories.

 

Note: All Type A and Type C entries are single elements. For example, three commercials from a campaign must each be entered individually, not several as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.
 

 Note: ALL non-English work must come with sub-titles & translations. 

 

 

RA

RADIO COMMUNICATION

TYPE

RA1A

Radio Station Commercials

A

 

Includes all radio commercials flighted on radio stations, whether broadcast or Internet radio. Short & Long Format

 

 

RA1B

Internet & Mobile Audio Commercials

A

 

Includes all audio clips distributed via the Internet or Mobile media, including: podcasts, email, website downloads.

 

 

RA1C

Branded Content - Radio

A

 

Branded Content includes the integration of a brand into a content platform – either pre-existing or created specifically for the purpose of promoting the brand.

 

OPTION A: The brand may create a content vehicle for the specific purpose of showcasing the brand, for example a reality series sponsored by the brand and integrating the brand in the messaging and content.

 

OPTION B: The brand may work with an independent producer by integrating the brand into an existing content platform, for example by including elements of the brand in an ongoing series, in one or more episodes.

 

Branded Content Radio includes the following: one off radio features, mini- series made for radio, event radio coverage. This includes all genres – fiction, reality, documentary or entertainment.

 

IMPORTANT: Please ensure that your entry description explains the context and how the material was viewed. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.

 

Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute entry, check the “Preparation Guidelines” for more information.

 

 

RA1D

South African Non-English Radio Station Commercials

A

 

For non-English radio, in any of the official South African languages. The aim of the South African category is to assist in the transformation of our industry and address the imbalances of the past specifically in South Africa. Only South African non-English languages can be entered.

 

Please check the “Preparation Guidelines” – all non-English entries must come with an English translation. 

 

All entries in this category must be commercially published, launched or aired to a substantial audience.

 

 

RA2

Radio Crafts

 

Entries from Type A and Type B may be re-entered in all relevant Craft categories.

 

All Craft entries must be entered as single pieces. For example, three commercials from a campaign must each be entered individually, not several as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

 

The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry, i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected, i.e. the craft must add value to the entry.

 

RA2A

Direction

C

 

 

 

RA2B

Writing

C

 

 

 

RA2C

Original Music & Sound Design

C

 

For the composition of an outstanding, original piece of music and/or sound effects design for radio, whereby the craft of the composer / sound designer is unique and greatly enhances the commercial. The craft award is awarded to the composer or sound designer. Please note that only original music / soundtracks can be entered here. Do not enter existing licensed music / tracks.

 

 

RA2D

Performance

C

 

For an outstanding performance in a radio commercial by the voice-over artist, that enhances the quality of the commercial. The Craft Award is awarded to the performer / artist.

 

 

RA2E

South African Non-English Writing

C

 

For non-English radio, in any of the official South African languages. Whereby the director has clearly been a major influence on the overall craft and therefore success of the entry.

 

Please check the “Preparation Guidelines” – all non-English entries must come with an English translation.

 

 

RA2F

South African Non-English Performance

C

 

For non-English radio, in any of the official South African languages. For an outstanding performance by the actor(s) or voice-over artiste(s), that enhances the quality of the entry.

 

Please check the “Preparation Guidelines” – all non-English entries must come with an English translation. 

 

 

 

 

Preparation

RADIO COMMUNICATION

These instructions apply to all audio-based entries. PLEASE NOTE: NO OTHER FORMATS WILL BE ACCEPTED – IF YOUR FILES ARE NOT SENT IN THE CORRECT FORMAT YOUR ENTRY MAY BE REJECTED!

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material.

TRANSLATION – NON-ENGLISH ENTRIES - All non-English radio entries must be submitted as a video file with English subtitles. Include any necessary explanation for the judging panel to understand the context of the translation. Please follow the TV, Film & Video preparation guidelines.

SINGLE ENTRIES – must be entered individually.
For example, three radio ads that are part of a campaign theme must be entered as individual entries, not all as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

SPECIFICATIONS FOR FILES

Accepted format - Submit all English Radio entries in MP3 format according to the specs provided below.

File Type: MP3
Maximum file size: 100MB
Sample Rate: 44.1 kHz
Bit Rate: Minimum 128kbps Recommended: 192kbps or higher
Channels: Stereo
Peak Level: - 6dB (Digital Full Scale)
Duration: Length of duration is dependent on the category (maximum length is 2 minutes)
Audio Slate: NO AUDIO SLATE UPFRONT

HOW TO SEND YOUR FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

 

Hints and Tips

RADIO COMMUNICATION

TIP No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP No 2: All non-English radio entries have to be submitted as a video with sub-titles. See TV, Film & Video Communication preparation guidelines for the correct specs.

TIP No 3: View the Preparation tab for full entry formats and guidelines.

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