Categories

PRINT / OUTDOOR & OUT OF HOME CRAFTS

PRINT COMMUNICATION

Check the Preparation Guidelines’ on how to enter your work.

 

Please ensure that you provide as much information on the background of your entry. If possible provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.

 

Overview videos must be limited to 2 minutes. Check the “Preparation Guidelines” for more information.

 

TYPE A – A piece of work can only be entered in one Type A category. Individual media elements from a campaign may be entered in their relevant Type A categories.

EXAMPLE: A newspaper advert can be entered in PR1A but may not be re-entered in magazine advertising (PR1C) if its essentially the same entry. In comparison, 3x newspaper adverts that form part of a campaign can each be entered in PR1A as individual entries.

 

TYPE C – Entries from Type A and Type B can be re-entered in all the relevant Craft categories.

 

Note: All Type A and Type C entries are single elements.

Example: 3x newspaper adverts that form part of a campaign can each be entered in PR1A as individual entries, not several as one entry. If in the opinion of the jury, several pieces constitute

a campaign, then these entries will be combined into one campaign award.

 

Note: Craft entries must be entered in the Print / Outdoor & Out of Home Crafts category.

PR1

PRINT COMMUNICATION

TYPE

PR1A

Newspaper Advertising

A

 

Includes all advertising in Newspapers using standard advertising media space.

 

PR1B

Tactical Use of Newspaper

A

 

Non-traditional and Special use of Newspapers, e.g. complete, feature or inserts; use of margins, page numbers, content within a publication, catalogues, wraps, bands, pop-up, 3D, etc.
Note: Advertisements that use
traditional media space, e.g. a single page ad, are not considered tactical and should be entered in the Newspaper Advertising category, even if an advert is specific to a particular event, date or other occurrence.

 

PR1C

Magazine Advertising

A

 

Includes all advertising in Magazines using standard media space.

 

PR1D

Tactical Use of Magazine

A

 

Non-traditional and Special use of Magazines, e.g. complete, feature or inserts; use of margins, page numbers, content within a publication, catalogues, wraps, bands, pop-up, 3D, etc.
Note: Advertisements that use
traditional media space, e.g. a single page ad, are not considered tactical and should be entered in the Magazine Advertising category, even if an advert is specific to a particular event, date or other occurrence.

 

PR1E

Indoor Posters

A

 

Posters for indoor rather than outdoor use e.g. in-store, supermarkets, auto showrooms, pharmacies, hospitals, schools, banks, offices, residential buildings, exhibitions, museums and galleries, etc. NOTE: All Outdoor and Street-Pole entries must go in the Outdoor section.

 

PR1F

Branded Content - Print

A

 

Branded Content includes the integration of a brand into a content platform

either pre-existing or created specifically for the purpose of promoting the brand.

 

OPTION A: The brand may create a content vehicle for the specific purpose of showcasing the brand, for example a consumer magazine published by the brand and integrating the brand in the messaging and content (such as an in-flight magazine).

 

OPTION B: The brand may work with an independent producer by integrating the brand into an existing content platform, for example by including elements of the brand in an existing print publication (such as a paid-for feature article in a magazine).

 

Branded Content Print includes: books, magazines, newsprint, original content. This includes all genres – fiction, reality, documentary or entertainment.

 

IMPORTANT: Please ensure that your entry description explains the context and how the material was viewed. If possible and where necessary, provide

a walkthrough explaining all aspects of your entry, including the strategy,

innovative ideas, target audience and provide any results you have.

 

Overview videos must be limited to 2 minutes. Check the “Preparation Guidelines” for more information.

 

PR1G

South African non-English Print Advertising

A

 

For all non-English advertising in any of the official South African languages, in Newspapers, Magazines or Indoor Posters, using standard media space. All entries in this category must be commercially published, launched or aired to a substantial audience.

 

The aim of the South African category is to assist in the transformation of our industry and address the imbalances of the past specifically in South Africa. Only South African non-English languages can be entered.

 

Please check the “Preparation Guidelines” – all non-English entries must come with an English translation.

 

 

 

PRINT / OUTDOOR & OUT OF HOME CRAFTS

Check the Preparation Guidelines’ on how to enter your work.

 

Type C – Entries from Type A and Type B may be re-entered in all relevant Craft categories.

 

The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry, i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected, i.e. the craft must add value to the entry.

 

All Craft entries must be entered as single pieces. For example, three posters from a campaign must each be entered individually, not several as one entry. If in the opinion of the

jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

 

NOTE: Communication Design main category entries must be entered in Design Crafts, not here.

PR2

SUB-CATEGORY

TYPE

PR2A

Art Direction

C

 

 

 

PR2B

Writing

C

 

 

 

PR2C

Photography

C

 

 

 

PR2D

Illustration

C

 

 

 

PR2E

Typography

C

 

 

 

PR2F

South African Non-English Writing

C

 

 

 

 

Preparation

PRINT COMMUNICATION

PHYSICAL MATERIAL MUST BE SUBMITTED FOR ALL ENTRIES IN THIS CATEGORY – please follow the relevant specs for each category, as shown below.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have sent to us is the correct and final material.

NEWSPAPER AND MAGAZINE

Maximum sizes for Newspaper and Magazine (DO NOT MOUNT):
Newspaper = 450mm x 300mm landscape or 300mm x 450mm portrait;
Magazine = A3 Landscape, A4 portrait; larger sizes can be submitted if supplied with an original tear-sheet to show that it was published at that size.

Tactical Print - All tactical print entries should include the original media (or a copy). You may also provide additional information explaining the entry using boards and/or video.

POSTERS – DO NOT MOUNT POSTERS – SUPPLY AS UNMOUNTED PRINTS. You must enter your poster in the size that was originally flighted up to a maximum of A0. If your poster was flighted larger than A0, you must enter a physical board with images showing your poster in-situ (see accepted specs below). Posters should be sent flat - please do not use poster tubes as the work gets damaged easily.

PRINT CRAFTS – these must be entered into the Print / Outdoor & Out of Home Crafts category as per the specs provided for that specific media type, i.e. a magazine craft entry cannot be submitted the size of a poster, but must follow the magazine guidelines provided. This applies to all Craft entries. 

SINGLE ENTRIES – must be entered individually.
For example, three posters that are part of a campaign theme must be entered as individual entries, not all as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

PRINT AND AFFIX YOUR ENTRY LABEL TO THE BACK OF EACH ENTRY
After you've completed your online entry and printed your entry labels, tape the correct label to the back of the corresponding physical entry. If your entry consists of more than one piece, please affix a label to each piece, and mark the pieces accordingly, e.g. Part 1 of 4, Part 2 of 4, etc.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry. Only use the provided labels to identify your entry all mounting, folders, trimmings, etc. must not have any agency branding. If necessary, the Loeries staff will remove or cover any such branding.

 a. IF SUBMITTING BOARDS, DO NOT use foam board. Use thin, stiff cardboard up to a MAXIMUM SIZE OF A2. You can use more than one board if your entry requires this up to a MAXIMUM OF 10 BOARDS – multiple boards should not be attached to one another. Use a combination of imagery as well as written descriptions wherever necessary to make up your board

b. PROVIDE JPEGS OF YOUR WORK – MAXIMUM OF 10 JPEGS ALLOWED.

You must provide jpeg files of your work to be used on screen at the awards ceremony, should your work win. The awards ceremony will take place in the same week as judging, so it is important that you submit the required material during the entry process.

  • High resolution (300dpi) jpegs ONLY.
  • Minimum width must be 2400 pixels.
  • Maximum file size is 10MB per image.
  • The presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony, should your work win.
  • If there is text included on your images, please make sure that it is readable when presented to an audience of approximately 15 people. The image will be projected and viewed at a distance of at least 3 to 5 meters.
  • For work with small detail and/or logos that need to be seen by the jury, submit close up images.

HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

c. IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the TV, Film & Video preparation guidelines. Overview videos must be limited to 2 minutes.

We recommend that a 30 second edit is also provided for the awards ceremony.

PRINT / OUTDOOR & OUT OF HOME CRAFTS

Print / Outdoor & Out of Home Craft entries must be submitted as per the specs provided for that specific media type, i.e. a magazine craft entry cannot be submitted the size of a poster, but must follow the magazine guidelines provided. This applies to all Craft entries.

See the PRINT COMMUNICATION and OUTDOOR & OUT OF HOME preparation guidelines.

 

Hints and Tips

PRINT COMMUNICATION


TIP No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP No 2: View the Preparation tab for full entry formats and guidelines.

TIP No 3: Remember that all Print entries should be un-mounted and please ensure the correct sizes are used for Newspaper and Magazine entries. You will be required to re-submit these entries if they are incorrect.

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