Categories

OUTDOOR & OUT OF HOME

Check the ‘Preparation Guidelines’ on how to enter your work.

Please ensure that you provide as much information on the background of your entry. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.

Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute entry, check the “Preparation Guidelines” for more information.

When submitting multiple elements of a campaign into various categories, it is vital that the entry is described appropriately for each category. If the judges cannot readily discern which elements are to be considered for the relevant category, it will count against your entry. When supplying an Overview Video, it is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.

TYPE A – A piece of work can only be entered in one Type A category. Individual media elements from a campaign may be entered in their relevant Type A categories.

EXAMPLE: An Outdoor Billboard can be entered in OU1A but may not be re-entered in OU3A if it’s essentially the same entry. In comparison, 3x billboards that form part of a campaign can each be entered in OU1A as individual entries; and a separate in-store execution for the same campaign can be entered in OU4A.

TYPE C – Entries from Type A and Type B can be re-entered in all the relevant Craft categories.

Note: All Type A and Type C entries are single elements.

Example: 3x billboards that each form part of a campaign must each be entered as individual entries, not several as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award. However, single Street Pole executions can be made up of more than one poster, as long as the posters work in sequence and must be viewed together as a single concept.

Note: Craft entries for Outdoor & Out of Home media must be entered in the Print / Outdoor & Out of Home Crafts category.

OU

OUTDOOR & OUT OF HOME

TYPE

OU1A

Outdoor Media 

A

 

All fixed outdoor media spaces, including billboards, electronic screens & bus shelters and street pole advertising.

 

OU3A

Ambient & Alternative Media

A

 

All free-format, non-traditional forms of media, including: building wraps, handouts, kiosks, murals, merchandising, never before used media, playing fields, promotional giveaways and sampling.

NOTE: EXCLUDES activations using live actors/performers, which should be entered in ‘Live Events, Activations and Sponsorship – Live Activations’.

 

OU4A

In-Store

A

 

Includes all in-store promotional media including all areas common to the in-store environment: elevators, point-of-purchase, promotional branding, stair risers, trolleys, washroom advertising, window displays.

NOTE: EXCLUDES Posters that are on display in store, which should be entered in the ‘Indoor Poster’ category.

 

OU5A

Transit & Air

A

 

Includes anything involving a road vehicle (cars, bikes, buses, taxis, trains, trucks) or flying and floating objects (aeroplanes, blimps, helicopters, inflatables, hot-air balloons).

 

OU6A

Direct Mail

A

 

Flat and 3D media delivered via post, courier or hand-delivery including:cards, catalogues, gifts, invitations, promotions, samples, etc.

 

OUTDOOR & OUT OF HOME CRAFTS 

Check the Preparation Guidelines’ on how to enter your work.

 

Type C – Entries from Type A and Type B may be re-entered in all relevant Craft categories.

 

The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry, i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected, i.e. the craft must add value to the entry.

 

All Craft entries must be entered as single pieces. For example, three posters from a campaign must each be entered individually, not several as one entry. If in the opinion of the

jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

 

NOTE: Communication Design main category entries must be entered in Design Crafts, not here.

PR2

SUB-CATEGORY

TYPE

PR2A

Art Direction

C

 

 

 

PR2B

Writing

C

 

 

 

PR2C

Photography

C

 

 

 

PR2D

Illustration

C

 

 

 

PR2E

Typography

C

 

 

 

PR2F

South African Non-English Writing

C

Note: ALL non-English work must come with sub-titles & translations. 

Preparation

OUTDOOR & OUT OF HOME

No physical entries will be allowed for these categories: Outdoor Media, Ambient & Alternative Media, In-store, and Transit & Air. You can submit a video and/or a jpeg presentation.

For Direct Mail, the original media may be submitted with the entry and may include boards, jpegs and/or video. See below for more info.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

CRAFT ENTRIES for Outdoor, Ambient and In-store must be entered into the PRINT/OUTDOOR AND OUT OF HOME CRAFTS category. All Crafts must be entered as per the specs provided for that specific media type.

SINGLE ENTRIES – must be entered individually. For example, three posters that are part of a campaign theme must be entered as individual entries, not all as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award. However, for street pole entries, if one communication is executed across three boards, then enter all three boards as one entry.

a. IF USING JPEGS: MAXIMUM OF 10 JPEGS ALLOWED.

  • High resolution (300dpi) jpegs ONLY.
  • Minimum width must be 2400 pixels.
  • Maximum file size is 10MB per image.
  • The presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony, should your work win.
  • If there is text included on your images, please make sure that it is readable when presented to an audience of approximately 15 people. The image will be projected and viewed at a distance of at least 3 to 5 meters.
  • For work with small detail and/or logos that need to be seen by the jury, submit close up images.
  • Keep the text to a minimum as judges won’t be able to read long paragraphs of text on the screen. Use the ‘description’ section on the entry form for additional information about the entry.

 HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

b. IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the TV, Film & Video preparation guidelines. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview.

We recommend that a 30 second edit is also provided for the awards ceremony.

DIRECT MAIL ENTRIES ONLY - the original material may be submitted with the entry and the entry may include boards, jpegs and/or video.

 a. IF SUBMITTING BOARDS, DO NOT use foam board. Use thin, stiff cardboard up to a MAXIMUM SIZE OF A2. You can use more than one board if your entry requires this up to a MAXIMUM OF 10 BOARDS – multiple boards should not be attached to one another. Use a combination of imagery as well as written descriptions wherever necessary to make up your board.

PRINT AND AFFIX YOUR ENTRY LABEL TO THE BACK OF EACH BOARD OR 3D PIECE
After you've completed your online entry and printed your entry labels, tape the correct label to the back of the corresponding physical entry. If your entry consists of more than one piece, please affix a label to each piece, and mark the pieces accordingly, e.g. Part 1 of 4, Part 2 of 4, etc.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry. Only use the provided labels to identify your entry all mounting, folders, trimmings, etc. must not have any agency branding. If necessary, the Loeries staff will remove or cover any such branding.

PROVIDE JPEGS OF BOARDS – MAXIMUM OF 10 JPEGS
You must provide jpeg files of any physical work submitted for judging – whether presented on boards or as a 3D piece. This will be used on screen at the awards ceremony, should your work win. For campaigns and work submitted on boards - YOU MUST SUPPLY EACH IMAGE AS A SEPARATE JPEG FILE. Note: If your entry is an electronic-only jpeg presentation, we will use this material for the awards and there is no need to submit additional jpegs. Please follow the specs provided in Section B below.

 b.IF USING JPEGS: MAXIMUM OF 10 JPEGS ALLOWED.

  • High resolution (300dpi) jpegs ONLY.
  • Minimum width must be 2400 pixels.
  • Maximum file size is 10MB per image.
  • The presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony, should your work win.
  • If there is text included on your images, please make sure that it is readable when presented to an audience of approximately 15 people. The image will be projected and viewed at a distance of at least 3 to 5 meters.
  • For work with small detail and/or logos that need to be seen by the jury, submit close up images.
  • Keep the text to a minimum as judges won’t be able to read long paragraphs of text on the screen. Use the ‘description’ section on the entry form for additional information about the entry.

HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

c. IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the TV, Film & Video preparation guidelines. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview.

We recommend that a 30 second edit is also provided for the awards ceremony.

d. SUBMITTING AUDIO FILES - you can provide supporting audio files with your entry (such as radio commercials).  You should follow the Radio preparation guidelines for all audio submissions.

 

 

 

Hints and Tips

OUTDOOR & COLLATERAL MEDIA


TIP No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP No 2: View the Preparation tab for full entry formats and guidelines.

TIP No 3: Remember no boards or physical material will be accepted for Outdoor Media, Street Pole, Ambient Media, In-store and Alternative Media & Field Marketing. You must submit a video OR a Jpeg presentation but not both.

TIP NO 4: If you are using Jpegs to present your entry, make sure the work is clearly visible as judes will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for all information regarding the entry.

TIP No 5: You can submit physical material for Direct Mail.

TIP No 6: No more than 10 boards or jpegs will be accepted.

Link Text

Please click on one of the categories below: