Categories

MEDIA INNOVATION

Check the ‘Preparation Guidelines’ on how to enter your work.

TYPE D – Media Innovation entries - Single or Campaign - may be entered in other categories. Entries from all other main categories – Type A & Type C – can be re-entered here.

Media innovation entries will be judged  specifically on how the medium has been used in an innovative way. The overall Loeries judging criteria will also be considered: Innovation, Quality of Execution and Relevance to the brand, audience and medium.

Please ensure that you provide as much information on the background of your entry. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.

Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute entry, check the “Preparation Guidelines” for more information.

When submitting multiple elements of a campaign into various categories, it is vital that the entry is described appropriately for each category. If the judges cannot readily discern which elements are to be considered for the relevant category, it will count against your entry. When supplying an Overview Video, it is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.

MI

SUB-CATEGORY

TYPE

MI1A

Single Media Element

D

 

This category is for the use of a single medium – e.g. roadside. It can be a once-off execution or repeat at multiples venues as long as the medium and message remain the same.

Single medium entries will be judged specifically on how well the medium was used e.g. a Cinema entry will be judged on its specific use of the Cinema as a medium.

Entries from all other main categories – Type A & Type C – can be re- entered here.

 

MI1B

Multiple Media Campaign

D

 

This category is for entries with more than one medium, showing innovation in the use of all media platforms. Entries will be judged on how successfully they have integrated the chosen media throughout the campaign, and must demonstrate how well the different media types complement and build on each other to communicate the brand message.

Entries from all other main categories – Type A & Type C – can be re- entered here.

 

 

Preparation

MEDIA INNOVATION

No physical entries will be allowed for this category. You can submit a video and/or a jpeg presentation.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded is the correct and final material.

SINGLE ENTRIES – must be entered individually. For example, three posters that are part of a campaign theme must be entered as individual entries, not all as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

CAMPAIGN ENTRIES – a minimum of three media types is required (e.g. television, outdoor, digital). Please provide an overview of your campaign as a cohesive entry - do not simply submit multiple elements. Use jpegs and/or video where appropriate to present your campaign, and provide a written description to enable the judges to understand your entry.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

 a. IF USING JPEGS: MAXIMUM OF 10 JPEGS ALLOWED.

  • High resolution (300dpi) jpegs ONLY.
  • Minimum width must be 2400 pixels.
  • Maximum file size is 10MB per image.
  • The presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony, should your work win.
  • If there is text included on your images, please make sure that it is readable when presented to an audience of approximately 15 people. The image will be projected and viewed at a distance of at least 3 to 5 meters.
  • For work with small detail and/or logos that need to be seen by the jury, submit close up images.
  • Keep the text to a minimum as judges won’t be able to read long paragraphs of text on the screen. Use the ‘description’ section on the entry form for additional information about the entry.

HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

b. IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the TV, Film & Video preparation guidelines. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview.

We recommend that a 30 second edit is also provided for the awards ceremony.

 

Hints and Tips

MEDIA INNOVATION

 TIP No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP No 2: View the Preparation tab for full entry formats and guidelines.

TIP No 3: No more than 10 boards and jpegs will be allowed.

TIP No 4: You can choose to use Jpegs or boards to present your entry. Do note use both for judging. However, if you are submitting boards, then you will need to submit jpegs of your boards for the awards ceremony, should you win. You can also use video only to present your entry or submit a video with jpegs/boards as supporting material. 

TIP NO 5: If you are using Jpegs to present your entry, make sure the work is clearly visible as judes will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for all information regarding the entry.


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