Categories

LIVE EVENTS, ACTIVATIONS & SPONSORSHIP

 

Check the ‘Preparation Guidelines’ on how to enter your work.

Please ensure that you provide as much information on the background of your entry. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.

Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute entry, check the “Preparation Guidelines” for more information.

When submitting multiple elements of a campaign into various categories, it is vital that the entry is described appropriately for each category. If the judges cannot readily discern which elements are to be considered for the relevant category, it will count against your entry. When supplying an Overview Video, it is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.

TYPE A – A piece of work can only be entered in one Type A category. Individual media elements from a campaign may be entered in their relevant Type A categories. EXAMPLE: A live product launch can be entered in LE2A (Live Events) but may not be re-entered in LE2D (Branded Content – Live Experience) if it’s essentially the same entry.

TYPE C – Entries from Type A and Type B can be re-entered in all the relevant Craft categories.

Note: ALL non-English work must come with sub-titles & translations. 

LE2

SUB-CATEGORY

TYPE

 

Entries in this category must highlight the audience live experience, not PR coverage or third party experiences (e.g. online).

 

LE2A

Live Events

A

 

Includes internal and external events, including branded content (e.g. art installations, auctions, educational, branded content, conferences, launches, motivational, road shows, screenings, service & social responsibility).

A Live Event must have an invited audience. DO NOT ENTER ACTIVATIONS HERE – see below.

 

LE2B

Live Activations

A

 

Entries include any brand activation where live acting/role playing/performing is the primary mechanism, with an incidental audience that has not been invited.

NOTE: EXCLUDES promos where samples are handed out with no immersive live interaction, and excludes activations where the primary message is communicated primarily via a digital medium, electronic billboard, or other device.

Brand activations and promotions that use promotional staff should be entered into the Ambient & Alternative Media category.

 

LE2C

Sponsorship

A

 

Including sponsorship of consumer focused sporting and lifestyle events. Entries in this category must show a sponsor, and  audience participation must be via ticket purchases, e.g. sporting events and social activities.

NOTE: Events with an invited, non-paying audience must be entered into Live Events.

 

LE3

Live Crafts

 

 

Entries from Type A and Type B may be re-entered in all relevant Craft categories.

The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry, i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected, i.e. the craft must add value to the entry.

All Craft entries must be entered as single pieces. For example, banner ads must be entered individually, not several as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

 

LE3A

Direction

C

 

Whereby the director has clearly been a major influence on the overall craft and therefore success of the live event.

 

LE3B

Writing

C

 

For an outstanding and original concept & script.

 

LE3C

Art Direction / Stylist

C

 

For outstanding art direction of an event/activation incorporating set design, set dressing, styling, make-up, props and wardrobe.

 

LE3D

Original Music & Sound Design

C

 

For the composition of an outstanding, original piece of music or sound effects design, whereby the sound track is unique and greatly enhances the event/activation. Please note that only original music/soundtracks will be considered here. Do not enter existing licensed music/tracks.

 

LE3E

Performance

C

 

For an outstanding performance by the actor(s) or voice-over artiste(s), that enhances the quality of the event/activation.

 

LE3F

Use of Technology

C

 

Innovation in the use of technology for a live event. The technology must add value to the overall experience and brand offering. Includes lighting, staging, and any other technical elements that add value to the event.

 

LE3G

Video & Motion Graphic Design

C

 

Includes all electronic material created for screens at the event. The video material must add value to the overall experience.

 

 

Preparation

LIVE EVENTS, ACTIVATIONS & SPONSORSHIP

NEW: Physical entries will NOT be allowed for the Events categories i.e. Live Events, Live Activations,
Sponsorship and Live Crafts. You can submit a video and/or a Jpeg presentation.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded is the correct and final material.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

Note: ALL non-English work must come with sub-titles & translations. 

IF USING JPEGS: MAXIMUM OF 10 JPEGS ALLOWED.

  1. High resolution (300dpi) Jpegs ONLY.
  2. Minimum width must be 2400 pixels.
  3. Maximum file size is 10MB per image.
  4. The presentation images will be a summary of your entry and will be used for judging and on screen at the awards ceremony, should your work win.
  5. If there is text included on your images, please make sure that it is readable on your computer screen. The image will be projected and viewed at a distance of at least 2 – 3 meters.
  6. Keep the text to a minimum as judges won’t be able to read long paragraphs of text on the screen. Use the ‘description’ section on the entry form for all information about the entry.
  7. Upload the Jpeg files during the online entry process OR via our digital upload link - see guidelines below.

HOW TO SEND YOUR JPEG FILES

  1. OPTION A: UPLOAD VIA OUR ONLINE ENTRY SYSTEM
    You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.
  2. VIDEOS LONGER THAN 2MINS:

    If you wish to submit videos that are longer than 2mins, as part of your entry, contact the Loeries office for further instruction.
  3. OPTION B: UPLOAD VIA OUR DIGITAL LINK
    If you are uploading media on behalf of an agency (e.g. if you are a production house), you can do so via this link: http://mediaupload.loeries.com. You will be required to input an Agency Code, which you can obtain from the agency or Loeries office.

IF USING VIDEO, you can provide a combination of footage of the actual entry as well as background information on the video. Please follow the TV, Film & Video preparation guidelines.

All video submissions should be edited to a maximum length of 2 minutes.

We recommend that a 30 second edit is also provided for the awards ceremony.

Hints and Tips

EVENTS

TIP No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP No 2: View the Preparation tab for full entry formats and guidelines.

TIP No 3: Remember no boards or physical material will be accepted for Live Events, Live Activations, Sponsorship and Live Crafts. You must submit a video OR a Jpeg presentation but not both.

TIP NO 4: If you are using Jpegs to present your entry, make sure the work is clearly visible as judes will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for all information regarding the entry.

TIP No 5: No more than 10 boards or jpegs will be accepted.

If submitting video material, please follow the TV, Film & Video Preparation Guidelines.

Link Text

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