Categories

EFFECTIVE CREATIVITY

Check the ‘Preparation Guidelines’ on how to enter your work.

TYPE E – All entries in the Effective Creativity category must have been awarded a Loerie in the past two years, i.e. 2016 or 2015.

The overarching requirement for entries in the Effective Creativity category is to demonstrate “a great idea that delivered business results.”

Who can enter?
Entries can be submitted directly by any company or their representative agency.

Judging of the Effective Creativity category will follow the same principles as all other categories of the Loeries:
  • Innovation – it is important that the entry demonstrates innovation. It is not good enough to show business results using a proven idea or something that has been done before.
  • Quality of execution – How well the elements have been implemented will be evaluated.
  • Could it have been done better? Could more have been done?
  • Relevance to brand, target audience, and chosen medium – Here the results of the campaign will be considered in the context of brand, target and media used.

Entry Format
Entries for the Effective Creativity category must include a completed questionnaire and have an overview of the entire programme in electronic format. Please check the “Preparation Guidelines” for this category for more information.

Please ensure that you provide as much information on the background of your entry. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have. Overview videos must be limited to 2 minutes.. If it is felt necessary, the full-length work may accompany the 2-minute overview. Check the “Preparation Guidelines” for more information.

Note: ALL non-English work must come with sub-titles & translations. 

XC1A

Effective Creativity

E

 

 

All entries in the Effective Creativity category must have been awarded a Loerie in the past two years, i.e. 2016 or 2015.

Additional information must be submitted with every entry in the Effective Creativity category. Please download this form online.

 

 

 

Preparation

EFFECTIVE CREATIVITY

No physical entries will be allowed for this category. You can submit a video and/or a jpeg presentation.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded is the correct and final material.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

Additional information must be submitted with every entry in the Effective Creativity category.
Please
download the form here and check the category information for full criteria.

a. IF USING JPEGS: MAXIMUM OF 10 JPEGS ALLOWED.

  • High resolution (300dpi) jpegs ONLY.
  • Minimum width must be 2400 pixels.
  • Maximum file size is 10MB per image.
  • The presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony, should your work win.
  • If there is text included on your images, please make sure that it is readable when presented to an audience of approximately 15 people. The image will be projected and viewed at a distance of at least 3 to 5 meters.
  • For work with small detail and/or logos that need to be seen by the jury, submit close up images.
  • Keep the text to a minimum as judges won’t be able to read long paragraphs of text on the screen. Use the ‘description’ section on the entry form for additional information about the entry.

HOW TO SEND YOUR JPEG FILES AND PDF ENTRY FORM – UPLOAD VIA OUR ONLINE ENTRY SYSTEM. You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

b. IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the TV, Film & Video preparation guidelines. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview

We recommend that a 30 second edit is also provided for the awards ceremony.

 

Hints and Tips

EFFECTIVE CREATIVITY

TIP No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP No 2: View the Preparation tab for full entry formats and guidelines.

TIP No 3: No boards or physical material will be accepted for Effective Creativity. You must submit a video and/or a Jpeg presentation.

TIP NO 4: If you are using Jpegs to present your entry, make sure the work is clearly visible as judes will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for all information regarding the entry.

TIP No 5: No more than 10 jpegs will be accepted.

TIP No 6: Remember to complete the questionnaire and upload it with your entry.

Link Text

Please click on one of the categories below: