Categories

COMMUNICATION DESIGN

NEW IN 2017: Design for Digital – the role of Graphic Design across digital media.
Check the category description below for details.

TYPE A – A piece of work can only be entered in one Type A category. Individual media elements from a campaign may be entered in their relevant Type A categories.

TYPE B – Multiple Type A entries for the same campaign can be combined to make up one Type B Campaign entry.

TYPE C – Entries from Type A and Type B can be re-entered in all the relevant Craft categories.

Note: All Type A and Type C entries are single elements. For example, three posters from a campaign must each be entered individually, not several as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

Overview videos must be limited to 2 minutes.. If it is felt necessary, the full-length work may accompany the 2-minute overview. Check the “Preparation Guidelines” for more information on how to submit your entry for each category.

Note: ALL non-English work must come with sub-titles & translations. 

DE1

BRAND IDENTITY & COLLATERAL DESIGN

TYPE

DE1A

Logos 

A

 

Single logo design, and may include reference material showing the development of the logo and its application.

 

DE1B

Identity Programmes

B

 

Entries must include at least three elements of a brand identity; such as logo, business cards, letterhead, envelopes and may include digital components. This may be made up of multiple Type A entries.

 

DE1C

Posters & Billboards

A

 

NOTE: Posters & Billboards entered in the Print Communication category cannot be re-entered into the Design Posters category. Entries can only be entered once into one Type A category. Please select the most appropriate category for your entry.

Individual posters that make up a campaign must each be entered separately.
EXAMPLE
: 3 Posters making up a campaign must be 3 entries.

 

DE1D

Direct & Promotional Mail

A

 

Flat and 3D media delivered via post, courier or hand-delivery including: cards, catalogues, gifts, invitations, promotions, samples, etc.

NOTE: Entries here cannot be re-entered into the Outdoor – Direct Mail category. Entries can only be entered once into one Type A category. Please select the most appropriate category for your entry.

 

DE1E

General Collateral

A

 

All loose design elements, including: calendars, cards, carry bags, fabric designs, in-store, invitations, labels, P.O.P, promotional items, wallpaper, wrapping paper.

 

DE1F

Creative Use of Paper

D

 

A category for any innovative use of paper in design.

Entries from all other main categories – Type A & Type C – can be re- entered here. EXAMPLE: An entry in General Collateral can be re-entered here, to be considered for the Creative Use of Paper award.

 

DE2

THREE DIMENSIONAL & ENVIRONMENTAL DESIGN

TYPE

 

It is important to show how the design assists in communicating the brand.
For example, how does the interior design of the restaurant assist in portraying the brand?
In the case of Architectural and Interior Design projects, the launch date is not critical as long as the work has not been previously entered. Architectural and Interior Design work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade.

 

DE2A

Architecture

A

 

All architectural projects contributing to brand equity, including: airports, community & public environments (police, health, government, etc.), corporate offices, galleries, hotels, monuments, museums, retail, stadiums.

NOTE: Architectural work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade.

 

DE2B

Interior Design & Temporary Structures

A

 

All interior design and temporary structures including: airports, bars, cafes, clubs, community & public environments (police, health, government, etc.), corporate offices, displays, exhibition & trade stands, exhibits, galleries, hotels, mobile demonstration units, museums, pop-up stores, restaurants, retail, showrooms, signage, visitor attractions, window display & shop front.

NOTE: Interior Design work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade.

 

DE2C

Package & Industrial Design

A

 

  • Industrial Design includes products that have specifically been introduced to enhance brand equit
  • Package Design specifically with the intention to enhance brand equity, including: beverage containers and packaging, food packaging, perfume bottles and packaging, retail product packaging.

 

DE3

PUBLICATION DESIGN

TYPE

DE3A

Single Element

A

 

Physical publications only. Includes single elements within a publication: magazine insert, book cover, jacket design, magazine cover, publication wrap.
For Digital Platforms, see the “Design for Digital” category.

 

DE3B

Whole publication

A

 

Physical publications only, including: annual reports, books, brochures, magazines, manuals, newspapers, and technical literature. For Digital Platforms, see the “Design for Digital” category.

 

DE4

MOTION GRAPHIC DESIGN

TYPE

DE4A

Broadcast Design & Graphics

A

 

Commercial station and channel branding, including: logos, interstitials, identities, TV channel branding, programme branding, motion graphic design.

NOTE: Can be produced using animation or shot footage but no usage of existing footage permitted (e.g. edits from content featured on the station NOT permitted. This does not include TV content promos or trailers – this should be entered in TV, Film & Video category.

Overview videos must be limited to 2 minutes.. If it is felt necessary, the full-length work may accompany the 2-minute overview. Check the “Preparation Guidelines” for more information.

 

DE4B

Design for Digital

D

 

A new category in 2017, recognising the important role that design has in digital media. Any digital platform can be entered here, for the jury to consider the innovation in graphic design on the platform. Examples include animation, motion graphic and still design – websites, mobile, interactive applications, publication design,

NOTE: This is a “TYPE D” category – entries in the digital category can be re-entered here. All entries here can also be entered in the Design Craft categories.

 

DE5

CAMPAIGN

TYPE

DE5A

Design Mixed-Media Campaign

B

 

A minimum of three design elements is required; e.g. Identity Programme, Interior Design and Package Design. Type B entries may be made up of multiple Type A entries.

 

DE6

Design Crafts

 

 

Entries from Type A and Type B may be re-entered in all relevant Craft categories.

The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry, i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected, i.e. the craft must add value to the entry.

All Craft entries must be entered as single pieces. For example, three commercials from a campaign must each be entered individually, not several as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

NOTE: Print main category entries must be entered in Print / Outdoor & Out of Home Crafts not here.

 

DE6A

Photography

C

 

            

 

DE6B

Writing for Design

C

 

 

 

DE6C

Illustration

C

 

 

 

DE6D

Typography

C

 

 

 

 

Preparation

COMMUNICATION DESIGN

Where necessary, please provide an overview of your entry - do not simply submit multiple elements. Use any combination of boards, jpegs and/or video where appropriate, and provide a written description to enable the judges to understand your entry.

 WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material.

 Multiple elements may be presented using any combination of boards, jpegs and/or video.

a. IF SUBMITTING BOARDS, DO NOT use foam board. Use thin, stiff cardboard up to a MAXIMUM SIZE OF A2. You can use more than one board if your entry requires this up to a MAXIMUM OF 10 BOARDS – multiple boards should not be attached to one another. Use a combination of imagery as well as written descriptions wherever necessary to make up your board.

PRINT AND AFFIX YOUR ENTRY LABEL TO THE BACK OF EACH BOARD OR 3D PIECE
After you've completed your online entry and printed your entry labels, tape the correct label to the back of the corresponding physical entry. If your entry consists of more than one piece, please affix a label to each piece, and mark the pieces accordingly, e.g. Part 1 of 4, Part 2 of 4, etc.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry. Only use the provided labels to identify your entry all mounting, folders, trimmings, etc. must not have any agency branding. If necessary, the Loeries staff will remove or cover any such branding.

PROVIDE JPEGS OF BOARDS – MAXIMUM OF 10 JPEGS
You must provide jpeg files of any physical work submitted for judging – whether presented on boards or as a 3D piece. This will be used on screen at the awards ceremony, should your work win. For campaigns and work submitted on boards - YOU MUST SUPPLY EACH IMAGE AS A SEPARATE JPEG FILE. Note: If your entry is an electronic-only jpeg presentation, we will use this material for the awards and there is no need to submit additional jpegs. Please follow the specs provided in Section B below.

b. IF USING JPEGS: MAXIMUM OF 10 JPEGS ALLOWED.

  • High resolution (300dpi) jpegs ONLY.
  • Minimum width must be 2400 pixels.
  • Maximum file size is 10MB per image.
  • The presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony, should your work win.
  • If there is text included on your images, please make sure that it is readable when presented to an audience of approximately 15 people. The image will be projected and viewed at a distance of at least 3 to 5 meters.
  • For work with small detail and/or logos that need to be seen by the jury, submit close up images.
  • Keep the text to a minimum as judges won’t be able to read long paragraphs of text on the screen. Use the ‘description’ section on the entry form for additional information about the entry.

 HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

c. IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the TV, Film & Video preparation guidelines. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview.

We recommend that a 30 second edit is also provided for the awards ceremony.

 GUIDELINES SPECIFIC TO EACH SUB-CATEGORY:


BRAND IDENTITY & COLLATERAL DESIGN

Logos –
Show Logos in context. When entering a logo design, preferably do not just send the final logo; Add supporting imagery showing the logo in context. You can also include graphical references showing the evolution of the logo. Remember: provide as much information as necessary to assist the jury in understanding your entry.

Identity Programmes – Show all elements of the brand identity and provide as much information as necessary to assist the jury in understanding your entry. Include original material where relevant. Use boards for multiple elements (see top of page).

Posters & Billboards

Posters – DO NOT MOUNT POSTERS – SUPPLY AS UNMOUNTED PRINTS. You must enter your poster in the size that was originally flighted up to a maximum of A0. If your poster was flighted larger than A0, you may submit an overview video, physical board and/or jpeg presentation with images showing your poster in-situ. Posters should be sent flat - please do not use poster tubes as the work gets damaged easily.

Billboards – you may submit an overview video, physical board and/or jpeg presentation with images showing the billboard in-situ, where possible.

Direct & Promotional Mail and General Collateral – Whenever possible, please send the actual piece, unless of course it is too large. If you cannot send the original, send images and appropriate descriptions either on one or more boards or as jpegs (see top of page).

 THREE DIMENSIONAL & ENVIRONMENTAL DESIGN
Architecture, Interior Design & Temporary Structures –
It is important to show how the design assists in communicating the brand. For example, how does the interior design of the restaurant assist in portraying the brand? In the case of Architectural and Interior Design projects, the launch date is not critical as long as the work has not been previously entered. Architectural and Interior Design work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade.

Send images and appropriate descriptions either on one or more boards, or as jpegs (see top of page). Additionally, you may supply video material in support of your entry, although this is not necessary (video submissions must be a maximum of 2 minutes long and should follow the TV, Film & Video preparation instructions).

Package & Industrial Design – Whenever possible, please send the actual piece, unless of course it is too large. If you cannot send the original, please send images and appropriate descriptions on one or more boards, or as jpegs (see top of page).

PUBLICATION DESIGN
Whenever possible, please send the actual piece. If you cannot send the original, please send images and appropriate descriptions on one or more boards, or as jpegs (see top of page).

MOTION GRAPHIC DESIGN - TV Channel Branding & Identity
Please follow the preparation instructions for TV, Film & Video.

DESIGN MIXED MEDIA CAMPAIGN
Please provide one overview of your campaign as a cohesive entry – do not simply submit multiple elements. Use boards, jpegs and/or video where appropriate, and provide a written description to enable the judges to understand your entry.

DESIGN CRAFTS
Please supply all flat media unmounted (e.g. Posters).
If the craft is on media such as packaging or a publication, please check the relevant guidelines provided for that category – and always supply the original where possible.


Hints and Tips

COMMUNICATION DESIGN

TIP 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, Relevance to the Brand, Target Audience and Chosen Medium.

TIP 2: View the Preparation tab for full entry formats and guidelines.

TIP 3: No more than 10 boards or jpegs will be accepted.

GUIDELINES SPECIFIC TO EACH SUB-CATEGORY
:

BRAND IDENTITY & COLLATERAL DESIGN

Logos –
Show Logos in context. When entering a logo design, preferably do not just send the final logo, add supporting imagery showing the logo in context. You can also include graphical references showing the evolution of the logo. Remember, provide as much information as necessary to assist the judges in understanding your entry.

Identity Programmes – Show all elements of the brand identity and provide as much information as necessary to assist the judges in understanding your entry. Include original material where relevant. Use boards for multiple elements (see top of page).

Posters & Billboards – Only submit un-mounted posters. Submit images of billboards showing the material ‘in-situ’ where possible.

Direct & Promotional Mail and General Collateral – Whenever possible, please send the actual piece, unless of course it is too large. If you cannot send the original, please send images and appropriate descriptions on one or more boards (see top of page).

THREE DIMENSIONAL & ENVIRONMENTAL DESIGN

Architecture, Interior Design & Temporary Structures – It is important to show how the design assists in communicating the brand. For example, how does the interior design of the restaurant assist in portraying the brand?

The launch date is not critical and may be prior to 1 June 2013 as long as the work has not been previously entered. Architectural and Interior Design work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade

Please send entries as photographs (not slides) of the actual work. Larger format images (e.g. 8x10) will make the work more presentable, and you can submit as many images as you feel necessary to illustrate the work. Mount images and appropriate description on boards as per the ‘USE BOARDS’ instructions on the Preparation page.

Additionally, you may supply video material in support of your entry, although this is not necessary (Submissions must be a maximum of 2 minutes long and please follow the TV, Film & Video preparation instructions).

Package & Industrial Design – Whenever possible, please send the actual piece, unless of course it is too large. If you cannot send the original, please send images and appropriate descriptions on one or more boards.

PUBLICATION DESIGN
Whenever possible, please send the actual piece. If you cannot send the original, please send images and appropriate descriptions on one or more boards.

MOTION GRAPHIC DESIGN - TV Channel Branding & Identity
Please follow the preparation instructions for TV, Film & Video Communication.

DESIGN MIXED MEDIA CAMPAIGN
Please provide one overview of your campaign as a cohesive entry – Do not simply submit multiple elements. Use boards and video where appropriate, and provide written description to enable the judges to understand your entry.

DESIGN CRAFTS
Please supply all flat media un-mounted (e.g. Posters).
If the crafts is on media such as packaging or a publication, please check the relevant guidelines provided for that category – and always supply the original where possible.

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