Categories

Categories 

2017 Categories:
Our entry deadline has been extended to 31 May.

The Loeries categories are constantly reviewed and updated to mirror the changes in our media landscape.
Please be sure to review all the categories to determine where to enter your work.

  • We've updated our entry system to allow you to view and manage your media easily. Click here for more
  • From 2017, no live media can be entered, including URLs.
    Websites, youtube content and similar must be entered as either video walk-throughs or static jpegs.
  • In the Student Category – the Facebook Challenge has been launched this year. Check the category info for details.

A reminder:    
All Non-English entries must come with English translations and/or subtitles.
Check the Preparation Guidelines and Hint & Tips of each category.

When submitting multiple elements of a campaign into various categories, it is vital that the entry is described appropriately for each category. If the judges cannot readily discern which elements are to be considered for the relevant category, it will count against your entry. When supplying an Overview Video, it is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.

Useful to Download


Comprehensive list of all categories.
Complete document of all preparation guidelines.

Entry Preparation


Overview video must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview.
Check the “Preparation Guidelines” for more information.

You cannot submit more than 10 boards per entry – for Jpegs & for physical materials.

More on categories

CATEGORY TYPES

 

To make entering the Loeries easier in 2017, all category and associated rules are based on the following category types.

 

WHY DOES THE LOERIES ALLOW MY WORK TO BE ENTERED IN ONLY ONE CATEGORY?
The principle behind this rule that a piece of work can only be entered into one main category is that the Loeries will award an idea only once. Therefore, the same creative execution cannot be awarded in Magazine and Poster and Newspaper. Even if you did run the same execution across all these mediums, you must choose only one category to enter it into.
HOWEVER – you can combine several individual pieces that you have already entered into Type A categories, into a campaign entry (Type B). Work may also be re-entered for any eligible craft categories (Type C) as well as Multi-Entry (Type D) categories.

TYPE A

Single Entry

 

A piece of work can only be entered in one Type A category. Individual media elements from a campaign may be entered in their relevant Type A categories.

Example: A Newspaper Ad can be entered in the Newspaper category but may not be re-entered as a Poster if its essentially the same entry. In comparison, 3x

Newspaper Ads for a campaign can each be entered in the Newspaper category as three individual entries.

 

Note: All Type A entries are single elements. For example, three posters from a campaign must each be entered individually, not several as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

TYPE B

Campaign Entry

 

Multiple Type A entries for the same campaign can be combined to make up one Type B Campaign entry.

 

Example: A Poster entry, Website entry and a Live Event entry can be combined into an Integrated Campaign entry.

TYPE C

Crafts

 

Entries from Type A and Type B can be re-entered in all the relevant Craft categories.

Example: A Poster entry may be entered for all the relevant Print Craft entries: Art

Direction, Writing, Photography, Illustration, Typography.

 

Note: All Type C entries are single elements. For example, three posters from a campaign must each be entered individually, not several as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

TYPE D

Multi-Entry

 

Entries from all other main categories – Type A & Type C – can be re- entered here.

 

Example: An entry in the Tactical Use of Newspaper” category can be re-entered in the media innovation category.

TYPE E

Previous Winner

 

Entries in the Effective Creativity Category must have previously won a Loerie award in the past two years – 2016 & 2015.