Effective Creativity

 

JURY PRESIDENT - EFFECTIVE CREATIVITY

Gareth Leck
Group Chief Executive Officer & Co-Founder
Joe Public United
Johannesburg, South Africa

Gareth Leck is Group Chief Executive Officer and Co-Founder of Joe Public United. In March 1998, Leck and Pepe Marais opened the doors to Joe Public Take-Away Advertising. They sold their revolutionary concept to DraftFCB America in 2001. In 2009 they purchased Joe Public back from DraftFCB. Gareth currently sits on a number of boards including the ACA and the Loerie Awards and has been Chairperson of the APEX awards for the last seven years. Joe Public was voted as Financial Mail’s Agency of the Year in 2012 and 2014, and Joe Public was the most awarded agency at the Apex Awards in 2016. The Agency is currently ranked as one of the top independent and fastest growing South African advertising groups. Gareth’s passion and belief lie in the creativity of business and the business of creativity.

 

REGIONAL JUDGE

Chrisna Basson

Strategist
Weatherman & Co
Windhoek, Namibia

Chrisna is currently heading up Strategy at Weathermen & Co, a 4-year old agency in Windhoek, Namibia, that’s quickly grown to become one of the biggest, with clients like Tafel Lager, Ohlthaver & List, FNB and MTC. Before returning to her hometown, she worked on big and small local South African brands, as well as a few global ones. At JWT Cape Town, she worked on Smirnoff, J&B, Brandhouse Innovation projects, Heineken Africa, Gautrain, Johnson & Johnson, Schick, Kalahari.net & Panarottis. She also spent 4 months at JWT Hamburg, working on Shell, Jacobs Krönung & Philadelphia Cream Cheese. After JWT she joined King James, focusing on the strategy for Johnnie Walker and City of Cape Town. Both brands were facing interesting challenges and with the help of a great, integrated team, she helped steer their success through evolution and interaction. After a successful season with award-winning campaigns like Johnnie Walker Meet Your Match and Johnnie Walker Wager, she decided it was time to go home and help build the industry in Namibia. Chrisna also formed part of the founding APG committee in SA, was selected for the Global JWT High Potentials Class of 2013, and judged at Loeries® 2016.

 

REGIONAL JUDGE

Mathieu Plassard

Chief Executive Officer
Ogilvy & Mather Africa
Nairobi, Kenya

A 20 year plus veteran, Mathieu started as a Strategic Planner with Y&R in Paris. He joins Ogilvy & Mather in 2000 to manage the Nestlé Waters Global account (in particular the award-winning Perrier campaigns), Maxwell House Europe, Motorola Europe & American Express. Coping with the rise of the shopper marketing discipline he is named Deputy Managing Director of Ogilvy Action (now Geometry Global) to work on connecting brands like Barclays and LG across the line. A fierce advocate of integration, he then moves to Cheil to lead the 360 operations of Samsung France.

In 2014 Mathieu joins Ogilvy Africa as Regional Managing Director to accelerate the growth of the Group in Sub-Sahara Africa. He is instrumental in raising the profile of the Group with clients such as Coca-Cola, Nestlé, Total, Airtel. He is promoted CEO in 2017.

He has been awarded in major Festivals, including Cannes Lions, Clio and Loeries.

Mathieu lives in Nairobi with his wife, Karen, and their three children.

Thabisa Mkhawanazi
Corporate Affairs Director
KFC Africa
Johannesburg, South Africa

Thabisa was born and raised in the beautiful hills of the Eastern Cape. She began her career at Unilever in 2005, unleashing her love for brands and marketing. She has managed some of South Africa’s biggest brands including Shield, Axe, Dove and Organics. Thabisa’s work ethic and results saw her promoted within her first year and listed for a management role in under 18 months. In 2007 she was awarded a career development opportunity to spend the year at the Regional deodorants innovation headquarters in Manila Philippines. This opportunity accelerated her marketing and business skills as she worked across multiple Asian countries with a key market being China. Thabisa left Unilever to join the Marico South Africa in 2010 as a Marketing Manager and a member of the organisations leadership team. She joined Yum in 2012 on the KFC brand and in 2015 was promoted to the Marketing Director for KFC. Above the esteemed multiple global recognition she received during this time, she was also South Africa’s most awarded Marketer in 2016. Being recently been appointed onto the Yum Africa Executive Leadership team is a humbling and exciting career highlight.

Thabisa loves is energised by the talented people she gets to work with daily and the leading edge work that is developed with key partners Mindshare and Ogilvy, delivering breakthrough results.

Thabisa’s greatest passion and most valued and role is that of being a wife to Sizwe and mom to their daughters Nikita and Zenande.

 

Ivan Moroke
Chief Executive Officer
Co-Currency
Johannesburg, South Africa

Ivan Moroke has spent his entire professional career living his passion of growing brands. Starting off at the coal face of marketing, direct selling of cigarettes for British American Tobacco. He proceeded to hold various managerial roles across the entire marketing value chain at the company covering sales, distribution, CRM, sponsorship and key accounts

He then joined Added Value, the global brand insight and strategy consultancy and left as a Project Director after having working on a a portfolio of blue chip companies in various markets to take up a Strategy Director role at Lowe Bull. He left Lowe Bull as the Managing Director to head up Yellowwood Future Architect, South African marketing consultancy as the Group Managing Director. Ivan then moved back to advertising as group Managing Director of TBWA Hunt Lascaris.

He recently left the agency as CEO in 2015 to start up Co-Currency, a marketing insight and strategy consultancy. 

He is the former Chairperson of Brand Council South Africa (BCSA), Vice-Chair of Association for Communication and Advertising (ACA) and current Chairperson of the Jury for the APEX Effective Awards  

 

Kirsty Niehaus
Internal Communication & Art Manager
Nando's South Africa
Johannesburg, South Africa

Kirsten Niehaus is the Internal Communication and Art Manager at Nando’s, South African where she overseas communication and sponsorship in all things art and internal messaging.

Kirsten has an eclectic mix of skills and experiences drawing input and insight from a variety of sources including her Business Science Finance degree from UCT, time in property development in luxury apartments, 4 years in Botswana where she founded and managed a casual dining restaurant known as “The Chicken Chief’ and several years involved in marketing, communication and sponsorship in the marketing department at Nando’s. With a rare balance of creativity, strategic thinking, and implementation skills, she has proven herself as a formidable force. She is skilled in the creation and implementation of strategy, sponsorship, and communication.

Having won several awards including multiple BASA Awards (Business and Arts South Africa) as well as, a Loeries Bronze (2015) and the Loeries Grand Prix (2016) for various innovative Nando’s art and design initiatives, she is now focusing on the development of the internal communications strategy for the 8000 Nando’s staff with a focus on building culture and sharing information through an effectiveness and relevant multi-platform approach.

 

Jerry Mpufane
Chairman
M&C Saatchi JHB Group
Johannesburg, South Africa

Jerry has more than 20 years experience in brand marketing, and has held executive-level positions in both agency and the corporate sector. He is the vice-Chairman of the Association of Communications Agencies (ACA) and a Member of the Board of the Loerie Awards. He is a Judge of the Bookmarks Awards, The Loerie Awards and PRISM Awards.

 

Enver Groenewald
CCM Director
Unilever
Durban, South Africa

 

Nomsa Mazibuko
General Manager Marketing
Multichoice
Johannesburg, South Africa
 

Nomsa is a formidable woman with a wealth of marketing experience and has been involved in top-level marketing for over 15 years. She currently oversees the development and implementation of marketing strategies for the brands under the MultiChoice group. Under her leadership, the DStv brand has evolved exponentially and the team has won several prominent marketing industry awards. She has also won wide acclaim for her roles in sports marketing.

Before joining the DStv marketing team, she was the marketing director for South Africa’s premium sports broadcaster, SuperSport (July 2013 - October 2014). Prior to that, she held the position of Chief Marketing Officer at Brand SA, as well as Marketing Manager for Castle Lager at SAB.

Nomsa was head of marketing for the 2010 World Cup Bid, working under Danny Jordaan. She joined the 2010 bid committee fresh from the 2003 ICC Cricket World Cup where she was marketing director of what was hailed as the most successful cricket spectacle ever in world cricket. She formerly held the position of marketing director for Government Communications and Information Systems (GCIS) in Pretoria (January 1999 – October 2001).

 

Heidi Brauer
Chief Marketing Officer 
Hollard
Johannesburg, South Africa

Passionate South African, wife, daughter, sister, mother, voracious reader, collaborator, lover of challenge & change, fiercely loyal to the notion of the power of single actions enabling quantum changes, reluctant gym-goer, erstwhile boxer, speaker of some Greek, learner, teacher, mentor, mentee and deep believer in the power of brands and humans.

Heidi was previously Executive Manager, Group Marketing, Loyalty & Strategic Partnerships at Comair taking care of kulula.com, British Airways, SLOW lounges, Daddy’s Deals, Kulula Credit Card, Jetsetters and Executive Club. Before that she was Deputy CEO & Marketing Director at research house Ipsos Markinor, after some time in the pharmaceutical industry following a BSc degree in nursing at Wits. 

Heidi is a Member of Vega Brand School National Advisory Council. She served for 7 years as a Board member and Deputy Chairman of the Marketing Association of South Africa and as Board member of ABC (Audit Bureau of Circulations) and has judged the Association for Communication & Advertising’s APEX awards, the Prisa Prism awards, the FM AdFocus awards and the AMASA Roger Garlick Innovation in Media award. She is a partner at Halo – The Brand Led Communications Agency. 

Heidi joined Hollard in May 2013 and her role at Hollard includes all group brand activities including marketing and communications, internal comms and culture, digital marketing and e-commerce and sponsorship as well as the group’s Customer Centricity initiatives. 

She believes in sprinkles and chocolate cake, and that it takes a village to raise a brand. 

 

Andrea Quaye
Vice President: Marketing Africa
AB InBev
Johannesburg, South Africa

Andrea Quaye was appointed VP Marketing Africa ABInBev in October 2016.

Andrea started off her career at Unilever, spending 5 years in brand management before joining the SABMiller Group in 2003 as Marketing Development Manager in SABMiller Africa Division.

Between 2008 and 2014 Andrea was responsible for leading the brand marketing teams on two of SAB’s biggest beer brands. As General Manager: Carling Black Label she was responsible for developing the turnaround plan that saw one of South Africa’s most iconic beer brands return to growth. Under her stewardship, the Carling Black Label ‘Be the Coach’ campaign won 12 Cannes and 4 Pencil Awards as well as a Grand Prix at the Loeries. As General Manager: Castle Lite Andrea provided strategic leadership in developing the innovation strategy that supports Castle Lite’s ‘Extra Cold’ positioning and lead the development of digital marketing capability across all SAB brands.

In September 2015, Andrea was appointed Marketing Director of The South African Breweries.

Andrea holds an Honours Degree in Economics from the Universite Pierre Mendes - France (Grenoble II) and a DESS International Business from the Institut d'Administration des Entreprises de Poitiers (IAE).

 

Dale Tomlinson
Chief Executive Officer
The Hardy Boys
Durban, South Africa

Dale Tomlinson studied Fine Arts at the Natal Technikon and kick started his career as a designer working in studios in London, San Francisco and his native South Africa, before launching his own business, Durban design agency Stable Graphics. Dale Tomlinson is currently founder and CEO of The Hardy Boys a 100 strong multi-disciplinary agency based in Durban.

Responsible for developing campaigns for clients such as Unilever, RCLFoods, Diageo, Environ and SAHomeLoans across Africa and the Middle East, many of which have been recognised as best practice in terms of meeting the complex requirements of building brands across diverse emerging consumer groups.

A strength of the agency is in delivering integrated campaigns consistently across multiple channels to cater for the rich cultural and communication diversity in Africa.

The agency is a multi-awarded winning agency having garnered numerous awards for campaigns, design and digital work both locally and internationally. A highlight in Dale’s career was being the only African to speak at Cannes to an audience of some 3000 creatives and marketers at the Cannes Lions Awards in 2013. The Cannes Lions is the pre-imminent annual global event for the creative industry.

In 2014 The J Walter Thompson Company acquired a 60% stake in The Hardy Boys, JWT is a part of WPP Global, the largest communication group in the world. In his current role, he will expand the THB brand further into Africa and currently holds the WPP Group-Unilever relationship for Southern Africa, reporting into London. Dale also sits on the board of Hilton College and the ACA and, the governing body for the communication industry in South Africa.

Dale is married to Kerrie Tomlinson and has two children, Emma and Rhett.