Creativity Adds...

The Loeries recognise that creativity and innovation are vital business tools for communication within the brand communication industry of Africa Middle East.
The real value of creativity can be found in everything from a fresh perspective, to intelligence, to an unusual insight, to an unexpected dimension and even to impact & memorability. But most importantly, creativity adds that invisible connection between a brand and the consumer’s heart.

To business, to brands, to the economy and to life.

  As the biggest gathering of our industry in Africa Middle East, the Loeries reward & inspire both innovation and relevance across all spheres of brand communication.
If you have produced quality work from architecture to music videos or even service design - you should enter. More

Watch the speaker videos from the DStv Seminar of Creativity!

The #Loeries2016 Jury Presidents and global thought leaders shared their views with Africa Middle East on the value that creativity adds. Watch the presentations from the best thought leaders, the most iconic and creatively talented individuals in the global industry here.